Links Backs - SEO tools

Quality Link Building is About the Long-Term

SEO changes all the time as search engines make adjustments to their algorithms and user interfaces, users adopt new technologies, etc. Still some things never change, like Google's view on spammy links.
The first piece of advice Google gives is to get involved with the community around your topic. If you were still not convinced that social media plays a very big role in search, consider this is coming straight from Google. Now the networks your community hangs out in may vary, but engaging with the community is simply a good way to get links and build credibility, which also will most likely lead to more links. Engaging is good for increasingly visibility outside of search anyway. Nothing new. Just reiterated by Google.
Another tip Google suggests is to create content that solves problems for your users - things like tutorials, videos, and tools, surveys, research results, etc. Users who find helpful content are likely to pass it on.

Google notes that humor and other link-bait tactics can work for the short term, but does not recommend counting such tactics. "It's important to clarify that any legitimate link building strategy is a long-term effort," says Google Search Quality Strategist Kaspar Szymanski. "There are those who advocate for short-lived, often spammy methods, but these are not advisable if you care for your site's reputation. Buying PageRank-passing links or randomly exchanging links are the worst ways of attempting to gather links and they're likely to have no positive impact on your site's performance over time. If your site's visibility in the Google index is important to you it's best to avoid them."

Don't kid yourself, quality link backs take time and effort to get, but are very worth it in the long run. If you don't know how or simply don't have the time, let Scream Media handle this for you as part of our SEO - Marketing service. Contact us today on 021 5590800