"For some B2B marketers, Twitter isn't intuitive," notes Ardath Albee in a recent post at the Marketing Interactions blog. "I could come up with a list of reasons why not, but you can probably do that on your own," she adds.
But here's the good news: Albee has been working with Twitter for some time—and based on her experience she has some realistic advice for her fellow marketers.
Through "some very unscientific analysis,” she says, she has discovered, among other things, that B2B tweeters should:
Use other folks' Twitter handles in your tweets. People like seeing their handle [username] in a tweet, Albee notes. "They'll include you in their thanks tweet or RT your tweet with a 'thanks'—giving your tweet more exposure."
Always attribute. It also helps to include the name of the blog, person, company or other identifying characteristic of those you tweet about, she advises.
Ask folks to re-tweet your messages. "Putting a 'Pls RT' at the end of your tweets can help encourage people to do so," Albee notes. "Asking will encourage even lurkers to take action and help you spread the word."
Use hashtags. "Many people have columns [a search-like feature of Hootsuite] set up to follow hashtags (e.g., #marketing, #B2B, etc.), so you can gain a lot of additional exposure to those who may not be followers by using them," she says.
Finally, Albee urges marketers to think before they tweet: "Instead of just grabbing things to post and moving on, take the time to put some thought into what you post—even if you post less."
The Po!nt: "B2B-social" is not an oxymoron. By using a few proven tactics when tweeting, B2B marketers can boost their engagement and productivity on Twitter.
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