Guaranted Google Rankings

Many SEO companies entice new potential clients with the allure of guaranteed Google rankings. This type of guarantee seems attractive to the client because it appears to decrease the client’s risk. However, we believe guaranteed rankings are actually a very risky bet

 3 reasons why guaranteed SEO services are a red flag:

1) Worthless Rankings
Most of the time when an SEO company guarantees rankings, they’ll rank the client’s website for random keywords nobody is searching with any frequency. That means there’s no real competition for the rankings, so it’s pretty easy to gain exposure. But the reality is that, because very few people are searching these keywords, these types of rankings are virtually worthless for the client
The "worthless rankings" scheme is the most common SEO scam. The unsuspecting business owner is proud to have gained some rankings in Google, but isn’t attracting any new customers as a result. Instead, the client is only lining the pockets of the SEO company.

2) Promises They Can’t Keep
It’s unethical for SEO companies to promise that they can rank a particular website #1 in Google.
He explains, At the end of the day, SEO firms don’t decide – Google decides who is going to be on top. Of course at Scream Media we’re usually able to secure very profitable rankings for our clients. But we can’t predict or guarantee that Google will rank our client’s website on top

In fact in our experience, no serious SEO professional would guarantee rankings. "If you’re speaking with a SEO consultant who is offering guaranteed rankings, there’s a good chance that person doesn’t really understand how search engine optimization works. The fact is that there are no guarantees when it comes to Google’s current or future search engine ranking algorithms"

3) A Sign of Desperation
The third reason clients should avoid "guaranteed SEO" is because this offer may be a sign of desperation on the part of the SEO company.
"Whenever we see an SEO company offering ’guaranteed rankings,’ we assume it’s because they’re simply desperate to take on new clients. I imagine they’re doing whatever it takes to sign up a new client – and that would be a big red flag for me, if I were a prospective client"

Are All SEO Guarantees A Bad Idea?
There are certain guarantees an SEO company can make to its clients without being deceptive or creating conflicts of interest.

Scream Media provides the following guarantees to its SEO clients.

1. Timely. "We’ll get the work done on time and according to the specifications in our proposal"
2. Transparent. "We’ll be up-front and transparent with you about what we’re doing to help improve your website’s ranking in the search engines"
3. Accountable. "We’ll provide detailed reporting to show you what progress we’re making and to keep us accountable"
4. Reachable. "We’ll make ourselves personally available for a conference call every month to discuss your SEO campaign and answer any questions you have"

 "We believe this approach to ‘guaranteed SEO’ is professional, ethical, and much more effective for reducing risk for the client guaranteeing specific search engine rankings"