Our Personalised Adwords Thank You

As a Google Pro Adwords company, we received this amazing video (featuring one of our clients from 2010 Kobi and Liel) We are very proud to be associated with Google Adwords, and invite you to try our Adwords PPC management services in 2011

http://www.youtube.com/adwords10?hl=en-us&forcelang=false&x=4202cb5e4afb4716bedcb2d25c7f3aa6

The Social Media Landscape

Facebook

Wikipedia says: Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Users can join networks organized by city, workplace, school, and region. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves.

Facts:
• More than 250 million active users
• More than 120 million users log on to Facebook at least once each day
• More than two-thirds of Facebook users are outside of college
• The fastest growing demographic is those 35 years old and older
• About 70% of Facebook users are outside the United States

Scream Media  uses Facebook to connect fans to our products and brand. When we do a media campaign we use our main Kodak Facebook presence to increase its audience base. If we created different Facebook pages for each campaign it would dilute our message and work against building a core fan-base.

Twitter
Wikipedia says: “Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications.
Facts:
• 72.5% of the 44 million Twitter users joined during the first five months of 2009
• 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people
• More than 50% of all updates are published using tools, mobile and Web-based, other than Twitter.com. TweetDeck is the most popular non-Twitter.com tool with 19.7% market share.
• There are more women on Twitter (53%) than men (47%)
• Twitter age demographic (% of total) Ages: 25-34 - 20%, 35-49 - 42%, 55+ - 17%

For your business, you can use it to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company. As an individual user, you can use Twitter to tell a company, or anyone else, that you’ve had a great, or disappointing, experience with their business, offer product ideas, and learn about great offers.

Improtance of Social Media Links in Google and Bing Search Results

Links Shared in Social Media Matter in Search

Search and social go well together, and the search engines are finding more and more ways to use them together. In fact, the right combination's of these two elements could eventually dictate who has the most useful tools for users.
It's become more and more clear over time that having a strong social presence is helpful in building a strong search presence for a variety of reasons, but it's not been so clear, just how the search engines have looked at things like Twitter and Facebook profiles when it comes to organic search ranking.

Search Engine Land Chief Danny Sullivan posted an important article about this very topic, with some rare and surprisingly direct answers from both Google and Bing. While, neither exactly gave away their respective secret sauces, it would appear that they have set some things straight.

Google


Google reportedly uses when an article is retweeted or referenced in Twitter as a signal in organic and news rankings (even though links on Twitter are nofollowed). They also use it to enhance the news universal results (based on how many people share an article).

Google "computes and uses author quality" for when someone tweets. When Sullivan asked if they calculate whether a link should carry more weight depending on who tweets it, Google Responded, "Yes we do use this as a signal, especially in the 'Top links' section [of Google Realtime Search]. Author authority is independent of PageRank, but it is currently only used in limited situations in ordinary web search."

Google says it treats links shared on Facebook Fan pages the same way as tweeted links, but they have no personal Facebook wall data. Authority for Facebook Pages is also treated like Twitter.

So, the more authoritative the crowd sharing links to your content, the better. Not that different than PageRank.
Bing

When it comes to Twitter, Bing tells Sullivan it also looks at social authority of users and more specifically, looks at how many people they follow and how many follow them, adding that this can add "a little weight" to a listing in regular search results (though it carries more in Bing's separate Social Search). Bing decides when links should carry more weight based on the person who tweets it.

As far as Facebook, Bing currently looks at links shared on Facebook that are marked as being shared to "everyone" and those from Fan Pages. "We can tell if something is of quality on Facbook by leveraging Twitter," as Sullivan paraphrases Bing's response. "If the same link is shared in both places, it’s more likely to be legitimate."

Bing does not use its new Facebook data in ordinary web search...yet.

Is your website ready for mobile devices?

Is your website content ready for mobile devices?

By the year 2013, forecasts predict that there will be 1.7 billion mobile internet users.
And it’s a pretty safe bet that at least a few of them are visiting your site, and seeing it on a screen that takes up just a few inches.

So what happens when readers feel cramped or have to work hard to navigate your site or read your content?
They leave.

Connection speed can also frustrate readers. A lot of the time, people are trying to access your site on slow cellular data connections. And despite the attempts by providers to increase capacity, it still feels “slow,” since the more they add, the more we consume.
You want both regular and new readers to have a great experience with your site, whether it’s at home on a nice large screen or while they are mobile and seeing it on a tiny device.

Many folks spend a lot of time working on the design of their site for modern browsers, but fail to realize the ever-increasing percentage of site visitors that come by way of mobile devices.

Not only is having a great site design important, you also need to prioritize usability and a quality user experience.

So how can you make sure your site is up to par for all those mobile readers out there?
Well, as luck would have it, there are some fairly easy things you can do to assure a more mobile-friendly site.
Here are some quick improvements you can make, starting today.

Create smart navigation

How’s your site navigation? Creating smart, thorough navigation for your website is a key aspect to making your site mobile friendly.
Make sure you offer readers clear and distinct ways to get to your most important content.
For example, do you see the red tabs along the top of this site? Those are examples of links to cornerstone content. Not only are they great ways to attract traffic, but they are perfect examples of clear navigation.

Write clear content

Now more than ever, you need to grab reader attention instantly.
When your site is being viewed on a much smaller screen, make sure you have compelling headlines that let the reader know she’s going to have a great experience reading this content.
Clear content that gets right to the point also assures readers can digest your material on their mobile devices, even while they’re distracted and busy.

Don’t use too many images

I’ve been guilty of this one. And I’ve also noticed in my analytics that when I include a lot of images in a particular article, I get less traffic reading it on mobile devices.
Lately, I have been limiting my use of images to one or two, and now my articles are getting read more by those with mobile devices.
Images are a great way to get a point across or break up text, but just try to imagine someone reading your content on a really slow connection with a tiny little screen. It might mean you don’t need that 20th image after all.

Don’t rely on Flash or Javascript

All arguments aside about the relevance of Flash, it is generally a safe bet that not all mobile devices will be able serve up either of these technologies.
Even if they do, it tends to be an extra step or two to actually view the content. The best practice is to stick with plain (X)HTML/CSS standards.

Practice good design

In the non-mobile web version of your site, it might be easier to get away with a few design problems that are far more visible and obvious in the mobile version.
Keep in mind the whitespace around paragraphs and words. If your content is so cramped that it makes readers physically uncomfortable, they might not hang out for very long.
Making your content scannable and breaking up long blocks of text is great for all readers, but even more so for mobile readers.
And cluttered, visually busy sites are hard enough to read on a large screen. Don’t ask mobile readers to go there!
So there are several ways you can begin making your website content more mobile friendly. Get started on a few of these and you will be way ahead of the competition.

Search Engine Optimisation Trends

"What's the hottest trend in search-engine optimization that you've never heard of (yet)?"
It's LDA -  Latent Dirichlet Allocation (LDA)—a context-based algorithm for determining search relevance. According to SEO research, on-page content may play more of a role in your rankings than previously thought.
That's because the LDA algorithm (which Google will be using ) "looks at the total picture of the content and its context,". A Web page about World of Warcraft, for example, needs to mention "paladins, death knights and fish feasts" to rank well with LDA.
So, how do you act on this knowledge? Here are three ways to optimize on-page content for LDA's critical gaze:
Use the rel=canonical tag on all your original content. As contextual content becomes more important to search engines, the temptation to use someone else's content,  will be much greater. To assign some level of ownership to your content, we advise applying the rel=canonical tag to your site pages.
Stay on topic. Your website content "needs to have lots of original, high-quality, on-topic content using semantically related words … that correlate to the search terms you're going after". You must "do the hard work of creating good stuff in order to leverage this algorithm effectively,"
Stop giving away so much. Don't give away the keys to the kingdom—your fab content—to social-media sites. Though it's fine to share excerpts, draw the line at giving away large chunks of context-rich copy to sites you don't control.
The Point: Time will tell whether LDA is an SEO game-changer. In the meantime, you'll never go wrong creating lots of original, standout content on your site—and protecting it.

Time to Look at your B2B Sales Procedure

"The Web makes it too easy for your competitor to lure away interested buyers before your people have had a chance to contact them," warns Steven Woods in a post at the Harvard Business Review blog. And that reality, he argues, demands some fundamental changes in the B2B sales process. To support his case, he cites results from a study his firm recently conducted—but first, he asks readers to take a quick quiz:

1. Which is the better prospect: (a) a potentially ideal customer who's mildly interested in your offerings, or (b) a less-than-perfect fit who expresses a lot of interest?
   
2. After a prospect registers on your website for the first time, is it better to (a) spend two weeks crafting a highly customized email to the target, or (b) send a less-customized message within 24 hours?

"Salespeople would typically pick 'a' for both," he states. "They assume that as long as the target is a good fit, a talented and diligent sales team can make the sale." They also "obsess" over the quality of their messages, he adds.
But the study finds that approach to be misplaced:

• Companies that showed some initial eagerness, even if they didn't appear to be typical buyers, were more likely to buy than "ideal" customers who had expressed mild interest.
• A highly customized email sent two weeks after a prospect registered online got much less response than a "semi-standardized outreach" sent within a day.

"Both factors mattered, but interest trumped fit in actual sales,"
The bottom line? It's time to free up your sales team to make contact with more of the people the Web sends your way.
The Point: Strike while the interest is hot! "Whatever the disadvantages of a poor fit, they're outweighed by the advantages of buyer receptiveness,"

Scream Media has over 7 years experience marketing on the internet, contact us today on 021 559 0800 for a free analysis of your online marketing needs.

B2B marketing on Twitter

"For some B2B marketers, Twitter isn't intuitive," notes Ardath Albee in a recent post at the Marketing Interactions blog. "I could come up with a list of reasons why not, but you can probably do that on your own," she adds.
But here's the good news: Albee has been working with Twitter for some time—and based on her experience she has some realistic advice for her fellow marketers.
Through "some very unscientific analysis,” she says, she has discovered, among other things, that B2B tweeters should:
Use other folks' Twitter handles in your tweets. People like seeing their handle [username] in a tweet, Albee notes. "They'll include you in their thanks tweet or RT your tweet with a 'thanks'—giving your tweet more exposure."
Always attribute. It also helps to include the name of the blog, person, company or other identifying characteristic of those you tweet about, she advises.
Ask folks to re-tweet your messages. "Putting a 'Pls RT' at the end of your tweets can help encourage people to do so," Albee notes. "Asking will encourage even lurkers to take action and help you spread the word."
Use hashtags. "Many people have columns [a search-like feature of Hootsuite] set up to follow hashtags (e.g., #marketing, #B2B, etc.), so you can gain a lot of additional exposure to those who may not be followers by using them," she says.
Finally, Albee urges marketers to think before they tweet: "Instead of just grabbing things to post and moving on, take the time to put some thought into what you post—even if you post less."
The Po!nt: "B2B-social" is not an oxymoron. By using a few proven tactics when tweeting, B2B marketers can boost their engagement and productivity on Twitter.