Last week, J. C. Penney was penalized by Google because they used paid links to advertise their website. This week, Forbes.com has been penalized because they sell links. Is your website in danger? Which search engine optimization methods are safe to use?
Google's most recent activities focused on paid links spam. However, that's not the only form of spam that will get you in trouble with Google. Earlier this year, Google announced that they are going to fight web spam stronger than before in 2011.
In addition to paid links, Google considers the following spam:
- made for AdSense websites that consist of scraped content
- cloaking and false redirects (Google gets other pages than real web surfers)
- keyword stuffing and pages loaded with irrelevant words
- hidden text or hidden links
- misspellings of well-known websites
- fully automated, unrelated and centralized link farms
- other methods that try to trick search engines
All of these methods have once thing in common: they worked well in the past and they enabled you to quickly get high rankings on Google. However, these methods also have in common that Google can discover them.
Websites that use these methods will be penalized sooner or later. Dont leave your ranking to chance, make sure you get professional advise. Contact Scream Media today for a free no obligation website assessment. 021 5590800
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