Just as fixing technical issues at your website is an important part of search engine optimization, so, too is optimizing your site's overall structure.
Site structure helps search engines understand your site's "topic" and more easily find and index relevant content. "By creating a good structure, you can use the content you've written that has attracted links from others, and ... spread some of that 'linkjuice' to the other pages on your site,"
Visualize the overall map. Using tools like Visio or Excel, map all the pages and sections in your site as a tree. Make your site structure look like a reasonably balanced pyramid, with 2-7 main sections, No section should be more than twice as large as any other section.
Name your sections with targeted keywords. Use Google Trends, the Google AdWords Keyword tool, and Microsoft's Keyword Group Detection to make sure your section names include the keywords for which people are most likely searching.
Connect the sections of your site. Increase your site's rank-ability by building a fluid internal link structure. Keep links between pages relevant to each page.
Create URLs from your new site structure. Each URL should describe the content of that page, yet it should be as short as possible. Always include the most important keywords in your URLs.
Well-defined categories, balanced content development, internal links between relevant pages, and URLs that make sense for your site are the secrets to search-optimized site structure
No comments:
Post a Comment