1. Invite by welcoming
The Welcome-tab is an essential tool.
Yes, big brands like Vin Diesel, Paul Walker, Fretzie Bercede etc. use
it. No, you are not imitating them; just making use of what is available
to all. You can make your page look different and exciting. This would
organically invite people to your page. The welcome page is the
influencing page which can present a clear ‘call-to-action’ to your page
visitors; if it’s good then your page would be liked by many
automatically!
2. Coupons, offers available
You can dole out “special discounts and offers” to your fans (only!). Also, the people who are not your fans can be enticed by showcasing your offers but not providing them. This would be a compelling tactic that would make them ‘like’ your page. Giving discounts and offers is an old marketing technique of course, but in social media it performs as a ‘likeable’ tool!
3. Learn more of their expectations
Your company is in the process of
building up and formation. So it’s always better to learn what your
consumers demand from you. You can create quizzes or polls for a
particular query and know what your customers are looking for! The level
of participation would also let you the number of people interested in
your business. Use the polls app on Facebook to know your customers best!
4. Updating is crucial
Your page needs to be updated regularly. Make activity on your page, keep it going! Update about the customer-friendly stuff your company just created, the deals happening etc. Share as much as possible! Let them know your company works just like the large busy industry. Make an impression.
5. Yes, you’re answerable!
You owe responses to all the comments
by your fans. If you are responding well, your customers would certainly
feel they have a space in your business. Respond them positively and be
transparent. Further, accept criticism since they’re the experiencers
of your products. They know the faults best. Accept it and correct it
abidingly. Respect the complaints by your ROIs.
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