Writing content with Effective Keywords

So, you have your list of keywords and you’re wondering how to incorporate them into your article titles. You’re wondering if it’s possible to do SEO article writing that also makes sense to humans.
If you go overboard with your key phrases, then your article has a good chance of being declined by publishers right off the bat.
How can you effectively use keywords in your article titles?
Is it possible to please search engines, publishers, and human readers?
Yes! This article spotlights a few techniques you can implement to effectively and correctly use your keywords in your article titles.
First, let’s lay the ground rule:
*Your title must serve your reader, first and foremost. The purpose of your title is to tell the reader what your article is about. A title is a great place to use your keywords, but the title must still make sense, be grammatically correct with proper spelling, and accurately portray the subject matter of the article.
Now, on to the tips:

1. Your title must reflect what your article is about. Most of the time this decline reason comes up when a person writes an article and then tries to include their keywords in the title as an afterthought, when the article is not really about the keywords. For example: If your article title is “10 Heart Healthy Soups”, then your article must talk about 10 heart healthy soups. Whatever is promised in the title must be delivered in the article.
2. Resist the urge to use a minimalist keyword-only title. If you’re extremely focused on your keywords and the impact they can have on your search engine ranking, you might wonder, “Why not just make a title that is totally keyword focused?”

For example: Hiking Boots
What is wrong with that?
Well first of all, this title is not very specific, nor does it draw a reader in. If you’re using a two word key phrase, most likely your phrase is extremely general and not specific enough to make a good title.
Your title should specifically indicate what your article is about, and if your article is about a specific aspect of “hiking boots”, then the title should reflect that. For example: “Hiking Boots: Top 5 Best Performers”
If you’re using long tail keyword phrases (3-5 words long), then the title almost writes itself sometimes. For example “How To Eat Healthy” may be your long tail key phrase, which also works well as a title.
But many long tail key phrases need extra words added to them in order to make sense. For example, the phrase “Used Car Values” is pretty general, and the article is likely about a more specific topic, such as “Used Car Values: How To Negotiate The Best Price For A Used Car”
3 – This almost goes without saying, but unfortunately I see this sometimes: Your title should not be a list of keywords.
What would you think if you saw a “title” that looked like this:
Used Car Pricing, Used Car Values, Used Car Deals
This type of title does not make sense, is not helpful to the reader, and was obviously an attempt to get as many keywords in the title as possible. Most publishers would immediately decline an article with a title like that.
The main idea is to write for your human readers first by creating a helpful and specific title that reflects what your article is about. You may use your keywords in the title if they sound natural and make sense.
If you would like a free no obligation quote for your websites copy writing, contact us today

Website Design

More and more people are starting their own online businesses, and the competition within any particular marketplace is getting more and more intense. This is why having the right website design is now such an important part of the success of any online enterprise. Remember that your website is your store window, and just like any good store, the best window dressing will attract the customers in their droves.
Many newbies tend to make the same mistake, and that is to scrimp on the amount of money they spend on their website design. The problem is that there are a number of online businesses that offer cheap or even free website design. But the truth of the matter is that is that these low or no cost websites are very basic. Often they are simply templates that you can personalize in a limited way with choice of colors and font styles, but if you are serious about wanting to run a successful website, and your ambition is to handle lots and lots of traffic, you need a website that is capable of handling that sort of activity.
Finding a good website design company is not hard, and the website that you commission doesn’t have to cost a lot of money. But for a small outlay, you will be investing in your own future and your own online success. You must have the right tools for the job, and quality website design is fundamental to that success.
A good website design company will give you two essential things. The first thing is a website that looks aesthetically pleasing, and the second thing is a website that incorporates cutting edge technology and state-of-the-art knowhow. Let’s examine these two elements a little more closely.
Your website design needs to be aesthetically pleasing because you only get one chance of capturing a visitor’s attention. When traffic first arrives on the chosen landing page of your website, it is vitally important that you capture their immediate attention and interest. You need a visually stunning website that not only grabs and holds their attention, but also leads them further into the website to eventually clinch a sale. Lose them and they are gone forever.
But as well as being visually stunning, your website design must also include cutting edge technology. For example it should have the capability of streaming video, which is superb for great advertising and marketing messaging. It should also include state of the art coding in its links and structure because it is these links that enable search engine spiders to crawl all over website, indexing it for the major search engines which will enhance your website’s search page rankings.
A good website design company will also help you with your content, making sure that it is interesting, relative and informative, because this too will increase your website’s search engine ranking, making it much easier to find for customers seeking out the sort of products and or services that your website promotes.
Finally the right website design company will design your website making sure that it operates at a high conversion rate, meaning that it takes newly arrived traffic and stands a much better chance of converting casually interested visitors into cash paying customers. The best website design companies are not just there for the short ride. It’s not just a case of design a website, then leaving it all up to you to make the best of it on your own. A good website design company will be a permanent partner to you, always being there when you need them to tweak your website in one particular direction, or to insert some new form of technology that keeps your website at the cutting edge of current effective website design.

Links Backs - SEO tools

Quality Link Building is About the Long-Term

SEO changes all the time as search engines make adjustments to their algorithms and user interfaces, users adopt new technologies, etc. Still some things never change, like Google's view on spammy links.
The first piece of advice Google gives is to get involved with the community around your topic. If you were still not convinced that social media plays a very big role in search, consider this is coming straight from Google. Now the networks your community hangs out in may vary, but engaging with the community is simply a good way to get links and build credibility, which also will most likely lead to more links. Engaging is good for increasingly visibility outside of search anyway. Nothing new. Just reiterated by Google.
Another tip Google suggests is to create content that solves problems for your users - things like tutorials, videos, and tools, surveys, research results, etc. Users who find helpful content are likely to pass it on.

Google notes that humor and other link-bait tactics can work for the short term, but does not recommend counting such tactics. "It's important to clarify that any legitimate link building strategy is a long-term effort," says Google Search Quality Strategist Kaspar Szymanski. "There are those who advocate for short-lived, often spammy methods, but these are not advisable if you care for your site's reputation. Buying PageRank-passing links or randomly exchanging links are the worst ways of attempting to gather links and they're likely to have no positive impact on your site's performance over time. If your site's visibility in the Google index is important to you it's best to avoid them."

Don't kid yourself, quality link backs take time and effort to get, but are very worth it in the long run. If you don't know how or simply don't have the time, let Scream Media handle this for you as part of our SEO - Marketing service. Contact us today on 021 5590800

Linkbacks and web directory submissions

As the number of websites grow everyday, it is becoming increasingly difficult for a new site to attain good rankings on search engines. Since major search engines factor link popularity heavily into their ranking algorithms, building relevant links to your site is perhaps the single most important component of search engine optimization.
For a new site with no, or few inbound links, buying text links on more established related sites could provide a boost to your link popularity. But this strategy could prove prohibitively expensive, especially in a highly competitive market where you’d have to buy lots of links to catch up with the competition. Also Google is NOT a fan of paid links and can actually decrease your ranking if you have links to so called link farms.




Web directory listings represent a viable alternative to link buying. Apart from driving traffic to your site through direct referrals, web directories provide one-way inbound links to your site, boosting your link popularity and ultimately improving your search rankings.

There are thousands of web directories on the net, with dozens sprouting up every day. Some are general directories; others cater to specific niches. Some are free; others charge inclusion fees. Some are free only if you provide a reciprocal link in return. Many feature both free and paid listings.

Some directories charge inclusion fees that are too high for the listing to be cost effective. When considering a listing, look at not only the Google PageRank of the homepage of the directory, but also that of the subpage where your link will actually reside. While it may seem like a good deal to have your site listed on a PR5 directory, the offer becomes far less attractive when you find out that the internal page where your link is placed is only PR2.

If you’ve ever submitted to web directories before, I don’t have to convince you that the process is extremely tedious and time-consuming, especially when you submit to a large number of them. Unlike search engines that send out robots to index web pages, web directories rely on more detailed submission forms to gather information about your site. Since each submitted site must be reviewed by a real person, most directories require that submissions are also performed by a real person, as opposed to an automatic script. Many directories use a visual code verification process to prevent automated submissions. Apart from complying with the directory’s guidelines, manual submission is the only way to ensure that your site is submitted to the proper category.
Because of the time involved in manually submitting your site and the sheer number of directories on the web, it’s important that you know which directories to submit to. Obviously, you’d want to submit to only the high-PR directories and avoid the low-PR ones, right? Not really. Just because a directory has a low PR does not mean that it’s not worth submitting to. The directory may be brand new and not around long enough to be ranked by Google. In contrast to the more established directories that continually experience a back-log of submissions, newer directories tend to review and list sites more quickly. As the directory becomes more popular, so will your link. So, don’t judge a directory solely by its PageRank; rather, base your decision on the overall quality of the directory and most importantly the relevance to your website
Another important thing to look at is whether or not the directory you submit to is search engine friendly. Search engines like static web pages whose content stay the same regardless of who visits the page, or when they visit, not dynamic pages that are created on-the-fly. Browse to a couple of categories and look at the URL in the navigation bar.
In sum, submitting to web directories is a highly effective link building strategy that should be an integral part of any search engine optimization campaign. Manually submitting to a large number of directories is both laborious and time-consuming. Just keep the above points in mind to make the most of your time. If you would like to have your website professionally submitted to web directories then contact Scream Media today for a free no obligation SEO quote. 021 5590800

Article Marketing - Do's and Dont's

As you’re writing articles for article marketing, you may wonder what sorts of topics are appropriate for you to write about.
Can you write an article about one topic but then have a link in the resource box going to a website on a completely unrelated topic?
This is an excellent question on a topic that can dramatically impact the success of your article marketing campaign:
What topics should you cover in your articles?
You should always write articles on the general topic of your website.
For example, if your website is about website design and internet marketing, then all of your articles should be on topics related to website design and internet marketing .
Why in the world does it matter what your article topic is so long as you have a link going back to your website in the resource box or text links?
Put yourself in your reader’s shoes for a minute:
If a reader is getting value from your educational article on website design and internet marketing, he will likely be interested in additional information on this topic. He will read your article and then think:
“This author knows his stuff about website design and internet marketing. He is surely an expert in his niche. I’d like to take a look at his website to find more information on this topic.”
When you’re writing articles on your topic, that is the way that things should go.
But what would be the result if your website was about website design and internet marketing, but you decided to write an article that was about how to grow tomatoes?
A reader interested in growing tomatoes would enjoy your article and then be hungry for more information on this topic. He would look to your resource box or links to find out more about you and your specialty. He’d also like to see your website to see if you have any additional information about growing tomatoes.
And what does he see when he looks at your resource box?
Information about website design and internet marketing! What is up with that?
You had a reader on the hook just ready to be reeled into your website, but you lost him because your article was not on the topic of your website.
Remember, article marketing is not just about the links. The article matters. The article will be read by human readers who may then click the link in your resource box or text links that leads back to your website. Writing on-topic articles makes the most of your article marketing efforts and increases the number of people who click the links.
Now, let’s consider how the topic of your article affects your ranking in Google.
Every link is not the same. Google likes to see that the link in your content relates to what your website is about.
One of Google’s goals when looking at the links of your website is to determine what your website is about. If your article is about website design and internet marketing and your website is about the same topic, then the link in your article affirms to Google that your website is about website design and internet marketing. This is why an article on a topic that is unrelated to your website is not very helpful to Google.
Writing on-topic articles increases the significance of each link that you build.
Additionally, when you write articles on the same topic as your website, your articles can help establish you as an expert in your niche, which goes a long way in winning customer confidence and increased sales.
Writing articles on one specific topic takes more focus and effort, but the result is worthwhile.
Need help with copy writing , blog writing or article writing? Why not contact the experts, the  Scream Media, marketing team will work with you to make the most of links and content for your website. Contact them today on 021 5590800 or via the quick to use contact form.

Want more visitors to your website?

Many visitors to your website will arrive via a search engine. Making your website more visible on search engines will hook potential  customers, so follow our simple steps to improve your ranking.

Things to do today…

• Make a list of keywords and phrases  that best describe your products and services. Run keywords through a keyword tool to identify any additional possibilities and find out how frequently  they are searched for
• Go online and find appropriate businesses that might be able to provide reciprocal links to your website

Short term actions

Use search engine optimisation There are certain  things you can do to improve your website’s search engine ranking.

• Make your site accessible. Well- written, easy to navigate  pages will attract repeat visitors and may
help push your website up the search engine rankings (see chapter one).

• Use keywords and phrases.
Decide which keywords  and phrases are unique to your industry products and services. Be fairly specific,  eg ‘organic local apples’ will generate more  qualified search engine leads  than ‘apples’. Run these through a keyword tool to identify additional possibilities. Target these key phrases in web content, page titles, headings, sub-headings and any metadata included  in the page code.


• Include an HTML link to a basic site map on every page of your website. Search  engines will then  be able to index pages of your site, increasing the chance of your site appearing in searches.

• Include reciprocal links. Use search engines to find websites that have high rankings for appropriate key terms and phrases. Contact them and ask if they will include a link to your website in return for a reciprocal link.

• Make sure your website is useful. This will encourage others to link to your site of their own accord. These one way links are often more  effective than reciprocal links.

Top tip
• Don’t compromise  the quality of your web copy in an effort to fill it with keywords. Search  engines could penalise you for this and your rating will drop.

Start a pay per click campaign
A pay per click (PPC) campaign will further improve your web presence.

A PPC campaign involves posting sponsored links or adverts on search engine websites. When users search for keywords related to your business,
2. Search engine  marketing

your sponsored link appears in a column often to the right or above the natural or organic search results.


A PPC campaign is cost-effective as you only pay for click-through to your site. The results can be easily tracked allowing you to optimise your campaigns. Set a daily budget and your advert will be switched  off once your allowance is spent.

Plan your pay per click campaign Careful planning  will help you maximise the success of your
PPC campaign.

Consider the following:

• Which visitors you want to attract.

• Whether you want to target local or regional customers, a particular age-group or
particular-interest customers.


• How many unique adverts you want to create for each  advert group. These will need to be tested  against each other  to find the most effective.

• When you want adverts  to be activated and for how long.

• Which keyword searches will generate your sponsored link.
A broad match will trigger your advert more  frequently than an exact match and could mean your advert is shown inappropriately.

• How much you are willing to bid initially for each click.

For more  information about running a successful online advertising campaign contact Scream Media today for a FREE no obligation quote.

Placing website elements

Placing website elements

If you want your visitors to feel right at home at your site, there are a few things that you should keep in mind when creating or updating your site. Unless you are an artist (and want your site to bean usual piece of art), you probably want it to make it as easy as possible for the visitors of your site.But how do you do that? There are several approaches you can take. The approaches listed below have been used successfully by Scream Media over a period of 6 years to build our clients "websites that produce results"

Approach #1: The scientific way

There have been several studies (Shaikh & Lenz, 2006; eResult 2003-2009) about this. They asked a number of people where they expect several elements of the website, like login link or search function. The answers to these question have changed over time because the way the web sites usually look also changed. Some things are quite logic (like putting less important links to the bottom), but others are more like the “culture of the web”, like putting the navigation to the left.Perhaps it will be on the right in a few years?

To put it in a nutshell, here’s a summary of where the users expect website elements to be:

Function Expected position
About us Bottom or top navigation
Home link Upper left corner
Login Upper right corner
Logo Upper left corner
Navigation Left or top
Privacy Bottom,
Search Upper right corner
Sitemap Bottom

The same data as a sample website:

Logo, Home link  Login, Search
Navigation  
 About us, Privacy, Sitemap 

The results cannot be surprising since they’re mostly the sum of all the websites that we visit everyday. Not all websites look like this, there are some exception, even popular ones. For examples Wikipedia placed the search function on the left instead of the upper right corner. Well, if you’re Wikipedia, you can probably get away with this.

Approach #2: Do it yourself

If you don’t believe this or want to know about other website elements, there’s a simple way. Use an empty piece of paper (or a heavily blurred image of your website) and ask yourself and others where you would expect these elements. That’s actually quite simple and more or less the same how the studies worked.

Naming website elements

Now you know where to put the elements. But how do you name them? Do you log in or sign in? Do you have a shop or a store? Some of the typical website functions are not always named the same. we tested 30 popular sites of different sectors and counted the wordings that they used. Here are the most popular versions:

Sign in: 54% (Others: log in: 42%)
Sign up: 55% (Others: Create an account: 23%; Register: 14%)
Store: 50% (Others: Shop: 20%)
Privacy Policy: 52% (Others: Privacy: 34%)

Naming your products

If you want to sell something to your customers, you should make it easy for them to find and understand products and product lines. This may seem obvious to you, but it’s not always obvious for others. Here’s a example. When shopping for my new computer, I visited Dell. This is the result on the left.
Did I want a Studio, an XPS or an Inspiron? I didn’t have the faintest idea and bought the computer somewhere else. Check your website to see if you make the same mistake.

Summary

Making it easier for your website visitors increases the chance that they visit you more often and  or make a purchase. Often it’s not enough to make a few simple changes to make a difference, like move an element from the left to right or change a few words. A long hard look by a professional will pay dividends. Final word of advice: Let a friend visit your website while you sit next to him. Don’t help him, just watch if and how he reads/downloads/purchases something and where he has problems. This can be a real eye-opener…

For a free no obligation website accessibility test, contact Scream Media - H2L today and our friendly team will send you a full report on your website.