Googles "Kung Fu" Panda puts the squeeze on Microsoft

However, the update benefited many other media sites including Tech Radar rival Tech Crunch, owned by AOL, which saw visibility increase by 41%. Mirror.co.uk, ITV.com and Metro.co.uk all saw visibility boosted by about 20%.

The search visibility data was compiled by Berlin-based search analytics company Search Metrics that looked at how sites’ visibility fared before and after Google’s Panda update against popular keywords.

SearchMetrics CTO Marcus Tober says the brands affected by the Panda update can still turnaround their search visibility.

He says: “One of the important things to remember is that you must make your site useful to your visitors first - by putting information up there that is truly valuable and different.”

Tober adds that it is likely Google will fine tune its algorithm update in the coming weeks so that some sites will not take such a “painful hit”.

Top 20 ’losers’ from Google’s Panda UK update (Source: Search Metrics)

Domain    New visbility    Old visibility    Change    %

moneypage.com        25    39231    -39206    -99.94
pricedash.com        127    55141    -55014    -99.77
njobs.org.uk        92    30693    -30601    -99.7
voucherstar.co.uk    126    38748    -38622    -99.67
osoyou.com        96    26668    -26572    -99.64
zath.co.uk        161    39768    -39607    -99.6
shoppingvouchers.co.uk    134    30056    -29922    -99.55
discountshoppinguk.co.uk491    66270    -65779    -99.26
just-food.com        293    39282    -38989    -99.25
webdevelopersnotes.com    583    54948    -54365    -98.94
netvouchercodes.co.uk    1935    152376    -150441    -98.73
pocket-lint.com    2128    165956    -163828    -98.72
killerstartups.com    869    52717    -51848    -98.35
wakoopa.com    1334    71525    -70191    -98.13
aceshowbiz.com    907    46188    -45281    -98.04
everydaysale.co.uk    3822    175800    -171978    -97.83
hotfrog.co.uk    1124    44863    -43739    -97.49
phonesreview.co.uk    864    33418    -32554    -97.41
electricpig.co.uk    1678    60882    -59204    -97.24
kgbanswers.co.uk    1009    31427    -30418    -96.79


Top 20 Winners from Google’s ’Panda’ UK update (Source: Search Metrics)
Domain    New visibility     Old visibility     Change    %

ebay.co.uk        1469346    1034302    435044    42.1
techcrunch.com        174797    124220    50577    40.7
national-lottery.co.uk    292053    209357    82696    39.5
econsultancy.com    186175    135804    50371    37.1
thisismoney.co.uk    234717    180377    54340    30.1
siteslike.com        175869    140279    35590    25.4
mirror.co.uk        275876    220937    54939    24.9
blogspot.com        1006719    819832    186887    22.8
mashable.com        295137    240714    54423    22.6
itv.com            345470    282300    63170    22.4
metro.co.uk        181507    149271    32236    21.6
independent.co.uk    471896    388280    83616    21.5
mozilla.org        146282    122471    23811    19.4
youtube.com        8856696    7446902    1409794    18.9
vimeo.com        168979    142182    26797    18.9
wordpress.com        331836    279738    52098    18.6
laterooms.com        150533    127297    23236    18.3
dailymotion.com        577590    490328    87262    17.8
soundcloud.com        150998    128569    22429    17.5