Last month Google unveiled its new +1 button, which the company came right out and said would contribute as a ranking signal for its search engine. While it has yet to roll out to everyone (you can opt-in for it), the button has the potential to either be a huge win for Google (and search in general) or a huge bust.
There are a lot of questions surrounding the button, and the impact it will actually have.
Do you think the Google +1 Button will succeed or will it be another flop?
1. Will publishers adopt the button?
One of the reasons Facebook's "like" button is so popular is because publishers all over the web post it on all of their content. It helps drive engagement among readers, and potential traffic as users share that content with their friends.
Google already offers the Buzz button, and it does appear on many content sites. It stands to reason that any site currently using the Buzz button will adopt the +1 button, as it should do essentially the same thing, while also contributing to search rankings. Why not use it? that leads us to the second question, but before we get to that, it's also worth noting that the Buzz button is not nearly as omnipresent as the Facebook Like button. Again, the search implications may still encourage sites like these to adopt the +1 button.
The +1 button is shorthand for "this is pretty cool" or "you should check this out."
Click +1 to publicly give something your stamp of approval. Your +1's can help friends, contacts, and others on the web find the best stuff when they search.
Click +1 to publicly give something your stamp of approval. Your +1's can help friends, contacts, and others on the web find the best stuff when they search.
No comments:
Post a Comment