"You have a great website. It has beautiful images, a compelling theme and intuitive navigation, all designed to take eager visitors to complete descriptions of your proprietary products and services," "The only problem is your website shows up somewhere after page 10 on search-engine results."
To rectify the problem—and optimize your content for search engines—Wessley has advice like this:
Before making any changes, clearly establish what you want to achieve. Don't be distracted by the glittering allure of top rankings for each and every page at your site. "Rather," , "the goal should be to incorporate search-engine-friendly content that performs well on the most important 'money phrases.' These are areas that you've identified that typically lead to additional action by visitors and prospects."
Carefully select your keywords—and remember they're likely to be keyword phrases. If you sell doors, explains Wessley, you'll get nowhere with a generic term like doors. "A better keyword phrase would be aluminum exterior house doors or solid core wood doors."
Organize your chosen keywords into thematic silos. "[These] may be interior doors, exterior doors and garage doors," she says, "with the specific types of each category being grouped together."
When writing copy, err on the side of making sense to humans. Don't forget customers—not search-engine spiders—are the ones making a purchase. "Search engines may love you but if your content isn't attractive to your visitors and they choose to leave your site, all your work is for nothing."
The Po!nt: Think clearly, and state it clearly. Implementing a common-sense SEO strategy is the best route over time from page 10 to page one of search results. Let Scream Media assist you with SEO friendly content and optimisation of your website
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