In mid 2007 Google began editing toolbar PageRank scores and rankings for many sites that were selling links. It is not legal to buy links, you need to earn them.
At the same time, more and more people are writing online. Setting up a blog only takes a few minutes. There are hundreds or thousands of people talking about every topic imaginable, so if you create something remarkable and capture the attention of a few thought leaders who like it, you are going to get links. But how do you create content that people will like?
Passion = Market Knowledge = Links
One of the easiest (and most effective) ways to predict a future and to predict what people like is to immerse yourself in your topic. If you are passionate about a topic, know more about it than anyone else, and openly share information, then eventually people will notice and link to you. If you know what people are interested in, rather than asking them to link to what you have, create something that they would be interested in linking at. Express your world view and your bias in a way that matches their world view.Become a Platform
Each of us is the most relevant thing in our own lives. It sounds selfish but it is true. If you promote other people they will be more likely to promote you. Popular bloggers search to see what people are saying about them. If you want someone's attention linking at them from a blog post on your site is an easy way to get them to notice you. The Web is a Social Network
Social interaction of any type leads to links.
* Speak at a conference? Someone will likely blog about it.
* Want to get thought leaders to promote your site? Create a community project or contest and ask them to participate. Or give out awards.
* Lack the budget needed to go to conferences? Moderate forums, comment on related blogs, and build social relationships online.
* Track hot news in your space and try to get out in front of important trends.
o As an example, when Google did a big update that promoted some big brand websites we were one of the first websites to analyze it.
But for people to take you credibly you need to make sure your website adheres to good web credibility standards.
* Is your domain name memorable?
* Does your design complement your copy?
* Is your content interesting and conceptually unique?
* Does your site have an editorial component and voice, or is it a boring low-value thin product database?
* Is your about page memorable?
* Is your site easy to use and understand?
* Do you have a brand people care about?
You do not need to "have it all" to get started, but the more credible you look the faster you will gain momentum.
Build on Your Success
Work to improve your site every day. Over the course of the year fixing or creating one thing a day will lead to a large advantage. Building up a leading market position can take years, but once you get at the top those years are the barrier to entry which prevent others from being able to replicate what you buit up.
How to ask for a link back
Below is an example of an email to send out, remember no one will link to a site with a lessor page rank then their own website.
Dear Sir / Madam
We came across your web site on Google and would very much like to exchange links with you. Swapping links with similar themed and good quality web sites can help improve search engine positiopns and encourage mutual visitors to each web site.
If you would like to swap links with us, please add our link using the following information.
Title H2L Onlinemarketing
Description: H2L Online Marketing is a Cape Town based Internet Marketing company, with over 15 years experience on the web. We offer a variety of Online Marketing services including Web Design, Logo Design, SEO(Search Engine Optimization), PPC(Pay Per Click Advertising), Email marketing, Web Hosting and bespoke Programming and Scripting. Please send us your own details in the same format and we would be delighted to add a link to your web site here:http://www.h2lonlinemarketing.co.za/links.php (page rank 3/10)
Many thanks for your time and we look forward to hearing from you.
H2L Online Marketing - A Scream Media Company