1. Is there any fixed rule for Google as far as SEO is concerned? If so, what are the steps?
If only! There are no fixed rules because every website is different and has different needs. There are basic things that all websites need to do in order to improve their chances of showing up in Google search results for relevant phrases, but no magic formula.
2. Do the following play important roles in website page ranking and positioning?
- Page Rank
Yes, real PageRank (PR), the kind that only Google knows about plays a very large part in websites showing up (or not) for search queries that are relevant to it. For example our site www.h2lonlinemarketing.co.za has a page rank of 3/10, we would not consider link backs to any site with a lesser page rank.
- The number of incoming links
Not so much in and of itself. Real PR, as mentioned above, is calculated not only on the number of links, but also on the quality of those links. A handful of links from authoritative, trustworthy, relevant pages should far outweigh hundreds of links from so-so sites. The key here is quality not quantity.
- Keyword density
This is very important when writing content for your site. It is more then helpful to have the keyword phrases that you'd like to show up being used within the content of your page. Surely, if your page is about a certain something (your keyword phrase), how could that phrase NOT be on the page?
3. Is there any special technique for content writing?
Yes there is a special technique, but I highly suggest hiring a professional marketing copywriter. You will see a positive return on your investment very quickly if you do.
4. Should we cater to code-to-text ratio while developing websites?
There's not one shred of evidence that this would have an effect on where a page would show up in the search results for a relevant search query.
5. If active scripting is a must for webpage development, how harmful can it be for PageRank and positions?
It's typically not harmful if used correctly because it's usually done before a browser (or search engine spider) sees a page. To users and search engines, your dynamically generated pages are just static HTML by the time they get to them. Still, not all dynamically generated pages are created equal. There are some ways of developing your site that are less search friendly than others. For example, some JavaScript menus, some AJAX, etc.
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