Now that the masses have access to Google's newly redesigned results pages, it's time to consider this in an SEO light if you have not already been considering it.
How do Google's New SERPs Affect SEO?
Google has had its search options available for about a year, but they have not been in the face of the user like the newly redesigned SERP is. With this new design, users don't have any choice but to notice the options that are available. It's not too different from Bing or Yahoo in that respect (Danny Sullivan notes that Ask pioneered this design). The difference is that way more people search with Google on a regular basis (in fact, last month Google reportedly dominated the search market by even more than usual).
SEO Strategies and Increased Engagement from Searchers
The new SERPs may shake up SEO efforts, simply because users will start going to the different options Google provides them, taking them to different sets of results. Now that the options are in the limelight, users are more likely to use them.
Yahoo tells us when they added features to their left-hand navigation bar, engagement increased. "We've been steadily adding more filtering options and relevant search suggestions to our left-hand navigation bar...and have seen engagement and click-throughs for those features double over the past seven months." I can't imagine why Google wouldn't also see an engagement increase for certain features that are now more visible.
It's going to come down to evaluating the different options for any given query that you wish to rank for, and focusing efforts upon those. Make sure your site is SEO compatible contact Scream Media today for a free no obligation SEO health check for your website.
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