Design is not a magic pill
If you don’t have a basic marketing plan in place, design can’t cover that up.
The first question we ask our clients when we talk about a new project is, “Who are you trying to reach?” It’s shocking how many businesses have put hours of thought into their design without ever considering the most basic of all marketing questions: “Who am I selling to?”
If you’re not clear on who you want to appeal to, the most gorgeous website design in the world won’t help you make sales.
Figure out who you want to reach first, and focus on design after you’ve made that decision. You’ll find your design works a lot better when every color choice and pretty picture is especially made to appeal to the people you want to draw to your business.
Design is NOT your message
Before you add design into your marketing mix, you have to know what you want to say.
That’s why it’s strange that there are people out there who think they can rely on their design alone to communicate their message.
Think about it this way: you have a beautiful website. It may stop people in their tracks long enough to want to learn more. That’s great, but if they read on only to discover that you have unfocused or boring content, you will lose them.
Good design may get customers in your door, but great content keeps them from walking right back out again.
When you implement both good design and solid, valuable content, you’ll double the power of either of these elements alone. Don’t rely on design alone to communicate your message.
Design is not about you
Don’t make design decisions based on personal likes or dislikes. Make them based on what appeals to your target market, and the colors and forms that will best communicate your message.
If your target market thinks yellow is an appealing, fresh, happy color that endears them to your services, then it doesn’t matter that yellow is your least favorite color.
When you let your site or materials reflect only your personal tastes, you’re risking your design not resonating at all with the people you want to bring to your business.
Check your ego at the door and think about who you want to sell to. For great prices on website design contact Scream Media today!
