Website Design

More and more people are starting their own online businesses, and the competition within any particular marketplace is getting more and more intense. This is why having the right website design is now such an important part of the success of any online enterprise. Remember that your website is your store window, and just like any good store, the best window dressing will attract the customers in their droves.
Many newbies tend to make the same mistake, and that is to scrimp on the amount of money they spend on their website design. The problem is that there are a number of online businesses that offer cheap or even free website design. But the truth of the matter is that is that these low or no cost websites are very basic. Often they are simply templates that you can personalize in a limited way with choice of colors and font styles, but if you are serious about wanting to run a successful website, and your ambition is to handle lots and lots of traffic, you need a website that is capable of handling that sort of activity.
Finding a good website design company is not hard, and the website that you commission doesn’t have to cost a lot of money. But for a small outlay, you will be investing in your own future and your own online success. You must have the right tools for the job, and quality website design is fundamental to that success.
A good website design company will give you two essential things. The first thing is a website that looks aesthetically pleasing, and the second thing is a website that incorporates cutting edge technology and state-of-the-art knowhow. Let’s examine these two elements a little more closely.
Your website design needs to be aesthetically pleasing because you only get one chance of capturing a visitor’s attention. When traffic first arrives on the chosen landing page of your website, it is vitally important that you capture their immediate attention and interest. You need a visually stunning website that not only grabs and holds their attention, but also leads them further into the website to eventually clinch a sale. Lose them and they are gone forever.
But as well as being visually stunning, your website design must also include cutting edge technology. For example it should have the capability of streaming video, which is superb for great advertising and marketing messaging. It should also include state of the art coding in its links and structure because it is these links that enable search engine spiders to crawl all over website, indexing it for the major search engines which will enhance your website’s search page rankings.
A good website design company will also help you with your content, making sure that it is interesting, relative and informative, because this too will increase your website’s search engine ranking, making it much easier to find for customers seeking out the sort of products and or services that your website promotes.
Finally the right website design company will design your website making sure that it operates at a high conversion rate, meaning that it takes newly arrived traffic and stands a much better chance of converting casually interested visitors into cash paying customers. The best website design companies are not just there for the short ride. It’s not just a case of design a website, then leaving it all up to you to make the best of it on your own. A good website design company will be a permanent partner to you, always being there when you need them to tweak your website in one particular direction, or to insert some new form of technology that keeps your website at the cutting edge of current effective website design.

Website Design

Design is not a magic pill

If you don’t have a basic marketing plan in place, design can’t cover that up.

The first question we ask our clients  when we talk about a new project is, “Who are you trying to reach?” It’s shocking how many businesses have put hours of thought into their design without ever considering the most basic of all marketing questions: “Who am I selling to?”

If you’re not clear on who you want to appeal to, the most gorgeous website design in the world won’t help you make sales.

Figure out who you want to reach first, and focus on design after you’ve made that decision. You’ll find your design works a lot better when every color choice and pretty picture is especially made to appeal to the people you want to draw to your business.

Design is NOT your message

Before you add design into your marketing mix, you have to know what you want to say.

 That’s why it’s strange that there are people out there who think they can rely on their design alone to communicate their message.

Think about it this way: you have a beautiful website. It may stop people in their tracks long enough to want to learn more. That’s great, but if they read on only to discover that you have unfocused or boring content, you will lose them.

Good design may get customers in your door, but great content keeps them from walking right back out again.

When you implement both good design and solid, valuable content, you’ll double the power of either of these elements alone. Don’t rely on design alone to communicate your message.

Design is not about you

Don’t make design decisions based on personal likes or dislikes. Make them based on what appeals to your target market, and the colors and forms that will best communicate your message.

If your target market thinks yellow is an appealing, fresh, happy color that endears them to your services, then it doesn’t matter that yellow is your least favorite color.

When you let your site or materials reflect only your personal tastes, you’re risking your design not resonating at all with the people you want to bring to your business.

Check your ego at the door and think about who you want to sell to. For great prices on website design contact Scream Media today!

What makes a successful Website?

A successful website meets clearly identified goals and provides compelling content that draws your audience to your site again and again. In addition it is easy to navigate and last to is attractively designed to complement the content.

When a visitor comes to your website they are making a lot of decisions very quickly. First they are trying to decide whether this website looks legitimate. Secondly, they are looking to see whether you actually do provide the product/ service that they were looking for. How long do they take to decide? Seconds. The appearance of the website is probably going to be the main key to decide whether your target audience hit the back arrow or proceed along the website. Just think of how many times you didn't go into a shop, because of its appearance from the outside.
Basically, users’ habits on the Web aren’t that different from customers’ habits in a store. Visitors glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. In fact, there are large parts of the page they don’t even look at.
Most users search for something interesting (or useful) and clickable; as soon as some promising candidates are found, users click. If the new page doesn’t meet users’ expectations, the Back button is clicked and the search process is continued. 
Users appreciate quality and credibility. If a page provides users with high-quality content, they are willing to compromise the content with advertisements and the design of the site. This is the reason why not-that-well-designed web-sites with high-quality content gain a lot of traffic over years. Content is more important than the design which supports it. 
Users don’t read, they scan. Analyzing a web-page, users search for some fixed points or anchors which would guide them through the content of the page.
Have you ever been to a beautiful looking website from a large corporation or organization only to leave in frustration because you could not find what you are looking for ?

Your website should be easy to navigate. You should assume that your audience may not enter the site from the home page. This means that there should be no dead ends. Every page should have consistent easy to understand links back to other pages.

The easiest way to create an easy to navigate site is to take the time to plan the structure of your site before you start building it. This simply means you decide roughly what pages your site will have and how they will link together. Once you do this you can easily create a set of links between your various pages which makes everything easy to find. This is also called a sitemap.

 

Paypal Launched in South Africa - Ecommerce Websites set to Boom!

What we have taken for granted for so long in the UK, has finally arrived in South Africa. Paypal the largest internet payment solution in the world has signed and agreement with FNB to make their payment solution available in South Africa. Johannesburg - FNB announced on Thursday it has entered an agreement with global e-commerce group PayPal to make the service available to the group's South African banking clients.
The agreement would enable FNB customers to sell to PayPal's global customer base of more than 81 million active accounts and move the proceeds to their FNB accounts, the bank said.
"This new service allows customers to top up and withdraw funds to their qualifying FNB accounts from their PayPal accounts," a statement read.

"We are especially pleased to make this announcement on the eve of the 2010 Fifa World Cup, as South Africans will be able to join the global e-commerce marketplace."
 We are expecting a surge in the amount of e commerce websites, as now any one can sell their goods online. So if you have always wanted to broaden your client base, how does 81 million new customers sound to you?
Contact us today  for a free quote for building your e commerce website, with paypal payment solution.