Is your Business Losing Out?

With Internet growth in South Africa at a all time high and the introduction of Paypal, the best thing you can do for your business nowadays is get online. So many consumers and so much of the market is based on the internet nowadays, that it is almost financial suicide not to get involved in the online sensation. Scream Media offers highly competitive prices, as well as a very professional, proven product.

Scream Media not only offers a team of skilled designers and programmers to help design and build your site, we also offer services including webhosting, SEO, PPC, social network marketing and internet strategy.
Creating a website is like nurturing a plant, where the process begins with choosing the right sapling or seed and ends with sowing the proverbial fruit of your labor. Likewise, website designing also requires your utmost attention and step-by-step execution of strategies in order to thrive in the long run. Without a doubt, website designs do play the role in creating that preferred reaction to your business. It is about the overall outlook of a website, where packaging does play the role. After all, first impression can yield better results by convincing the visitors to stick to a page for sometime. Usually, visitors do jump from one page to another, as nobody has much free time these days. In the event that your design does attracts the visitors, there is a high probability that they would like to check out more of your pages. A rule of thumb is 3 clicks to find what you want.

On the other hand, a webpage design says a lot about your business. In case you do not have the budget or skills to create a background based upon coding, you can streamline things by designing the perfect theme. These days, themes have become one of the most useful tools in retaining the visitors, as people remember these websites and like to return to them. Themes work well, when you need to convey your message without too much effort. For example, Scream is in the process of redesigning our own website, following on from the modern art theme we currently have on H2L

It is not difficult to get the right theme for your website. You can consult experienced corporate website design professionals, who can help you out in getting the right theme. A well designed theme should communicate your message effectively.

Search Engine Optimisation OR Pay per Click, whats right for you?

Recently, we looked at a debate over what is better between search engine optimization and pay-per-click. Of course both should be used typically. The general consensus seems to be that you should use both when possible, but that SEO is better for the long term, and PPC is better for quick results.

On the SEO front Google is making changes that could have some effect on the success of organic rankings. One of these changes is the introduction of personalized search to all Gooogle users. You no longer have to be signed in for Google to personalize your results, and that means it is much more important to get that first click from a user.


On the other hand,  the usefulness of PPC to people who are just establishing themselves on the web. The reality is that SEO takes time, and while it is of great importance and provides long-term benefits, it is very hard to be competitive right out of the box.


When you have a brand new domain name, a new site, and no links, you're probably going to have a hard time jumping up in the rankings for any competitive keywords. PPC lets you do it and start getting your ROI quickly.
SEO is an absolute must when dealing with new web sites. None of the search engines are going to rank you very high in the organic searches if you are not meeting their criteria. And...the Organic search results are 24 hours per day ads. Not so with PPC, unless you are dealing with an unlimited budget. 
PPC should be used after SEO to target special sales, or services. It is a great way to help searchers locate your products when they are on sale, or your services when a special price can be obtained.

Top Searches in South Africa for 2009

Google announces 2009 Search Trends for South Africa; sports, celebrities, politics and the recession top the 2009 list
2009 has been a year of change in South Africa and Google has shown that people having been using Google Search to keep abreast of the most interesting news and trends as well as their favourite websites.
As part of its year-end Zeitgeist trends results, which monitors search trends around the world, Google has released results of what South Africans have been searching for this year in the categories of politics, sport, celebrities and recession related queries.
In the political arena, some of the most popular searches included firebrand ANC Youth League President, Julius Malema, who pipped Helen Zille of the Democratic Alliance and Mvume Dandala of COPE as the third most searched for politician. Despite having a high volume of searches to his name, the Youth League president had to make way for his seniors, Jacob Zuma and Nelson Mandela who demonstrated their staying power by leading the rankings.
Former Springbok Joost van de Westhuizen had us all scrambling for our keyboards and heading for the Google search box when he released his biography. Joost’s relatively late entry into the gossip columns meant he was no match for perennial celebrity, DJ Sbu from youth radio station YFM who led the ‘most for searched for celebrity’ category.  He was followed by socialite Khanyisile Mbau.  Benoni-girl done good, Charlize Theron, was not to be outdone coming a close third in the rankings.
In the sports category, the Super 14 rugby was the most searched for item, followed closely by the Indian Premier League (IPL) cricket, which was quite an achievement as the event was moved to South Africa from India at a late stage in the planning process.  Surprisingly, the Confederations Cup was fourth in the rankings despite it being a prelude to the 2010 World Cup, following the third placed Cape Argus cycle race.
This year's Zeitgeist also reflects important South African concerns, such as understanding how the recession has impacted the local economy.  In addition, recession-related keywords such as 'recession jokes' showed that not everyone was taking the recession so seriously. South African consumers have also adapted to the recession by being on the lookout for a good bargain, reflected increasing searches for goods in the second hand market on website such as Gumtree and Junkmail Cars.
H2L can assist you with your sites search needs, through correct use of keywords and meta tags. Take a look at our SEO packages.
This year's global fastest rising searches show interest across pop culture (with the King of Pop at the helm, followed by searches for movie New Moon and singer Lady Gaga), social networking sites and new technologies such as Windows 7 and Torpedo Gratis:
Global Fastest Rising Queries
1.michael jackson
2.facebook
3.tuenti
4.twitter
5.sanalika
6.new moon
7.lady gaga
8.windows 7
9.dantri.com.vn
10.torpedo gratis
 South Africa's Top Searches
Fastest rising
Most popular
Most searched for sports events
Most searched for politician
Most searched for celebs
Most searched recession queries
facebook login
facebook
super 14
nelson mandela
DJ Sbu
what is recession
gumtree cape town
yahoo
ipl
jacob zuma
Khanyi Mbau
credit crunch
efiling
games
cape argus
julius malema
Charlize Theron
surviving the recession
absa internet banking
lyrics
confederations cup
helen zille
Oscar Pistorius
double dip recession
yahoo mail
jobs
comrades marathon
robert mugabe
Gareth Cliff
technical recession
gmail.com
gumtree
currie cup
trevor manuel
Trevor Noah
recession cartoons
quotes
google
fa Cup
mvume mandela
Joost van der Westhuizen
recession over
twitter
gmail
british lions tour
jackie selebi
Nataniel
recession jokes
standard bank
news
absa premiership
patricia de lille