Specialist Online Marketing company servicing the whole of South Africa. PPC, SEO, Website Design and development.
01 April 2013
Facebook announces updates to Mobile Apps Install Ads platform
Facebook has revealed two new updates to it Mobile Apps Install Ads platform in order to make it easier for marketers and developers to create and tailor these types of ads.
First introduced in October 2012, the changes will allow marketers and developers to reach the right people on the right devices. The update means developers will now be able to reach specific version of Android and iOS operating systems as well as target people using WiFi as opposed to 3G for larger app downloads.
The ad create tool has also been updated to ensure that it is easier to build/launch Mobile App Install Ads. The changes aim to make the process simpler and more akin to sponsored stories and Page like ads where you can get a campaign up and running in minutes, with the ability to build Mobile App Install Ads is now inside Facebook’s basic ad creation tool.
One of the biggest companies to utilise the platform since its launch last year was mobile operator O2 who chose to do the initial promotion for its new Tracks music application on Facebook Mobile App Install Ads first. Over the first three days the advertising reached some nine million UK Facebook users and charted at number six on the Apple App Store.
Russian game developer Social Quantum and US-based fashion exchange service Poshmark have also made use of the platform in recent months.
https://developers.facebook.com/mobile/
Location:
Cape Town, South Africa
07 September 2012
Choosing Keywords to rank on
I get a lot of questions about SEO... but here's a common one I've been
hearing a lot lately:
"Which keywords should I focus on?"
It's hard to give a blanket answer about keyword selection because every business is different.
"Which keywords should I focus on?"
It's hard to give a blanket answer about keyword selection because every business is different.
But here's some advice that'll probably apply to your situation.
If you're choosing between a few different keyword variations, focus on the one that's most relevant to your business. And specifically, you want to focus on keywords that have HIGH " buying intent."
If you're choosing between a few different keyword variations, focus on the one that's most relevant to your business. And specifically, you want to focus on keywords that have HIGH " buying intent."
I'm talking about keywords where there's ZERO doubt that this is a
prospect interested in your products or services. (In other words, no tire
kickers.)
Here's a hypothetical example to explain my point.
Here's a hypothetical example to explain my point.
Let's imagine you're a dentist based in Cape Town and you specialize in
cosmetic dentistry.
What keywords should you focus on?
Let's imagine you're deciding between three options:
Let's imagine you're deciding between three options:
1. The keyword "dentist" -
2. The keyword phrase "Cape Town dentist" -
3. The phrase "Cape Town cosmetic dentist" -
My advice: You should focus on "Cape Town cosmetic dentist" because it's the
most relevant keyword - even though it's got less search volume.
And there are 2 reasons why...
Reason #1. Get Faster Rankings
It's much easier to get ranked on the first page of Google for a more specific phrase like "Cape Town cosmetic dentist" than for a shorter phrase like "dentist."
(In the SEO world, these long phrases are known as "long-tail keywords").
Reason #1. Get Faster Rankings
It's much easier to get ranked on the first page of Google for a more specific phrase like "Cape Town cosmetic dentist" than for a shorter phrase like "dentist."
(In the SEO world, these long phrases are known as "long-tail keywords").
It's common to be able to rank for a 3+ word long-tail phrase within 1-2
months, but you might have to invest for 6-12 months or longer to appear on the
first page of Google for a shorter phrase.
Reason #2. Get More Customers
And here's the even more important reason to focus on relevant long-tail
keywords: you'll get more customers.
If people search Cape Town cosmetic dentist and land on your website, they'll be way more likely to become a patient, versus if they just searched "dentist" or "Cape Town dentist."
Think about it... WHY do you want to rank on the first page of Google anyways?
Rankings alone won't get you customers. Traffic alone won't get you customers. In order to get new customers, you need traffic PLUS conversions.
You need people to land on your website and then contact you and do business with you. And you'll enjoy much higher conversions if you focus on keyword with clear buying intent.
Lesson: When in doubt, focus on more specific, more relevant, longer keyword phrases.
If people search Cape Town cosmetic dentist and land on your website, they'll be way more likely to become a patient, versus if they just searched "dentist" or "Cape Town dentist."
Think about it... WHY do you want to rank on the first page of Google anyways?
Rankings alone won't get you customers. Traffic alone won't get you customers. In order to get new customers, you need traffic PLUS conversions.
You need people to land on your website and then contact you and do business with you. And you'll enjoy much higher conversions if you focus on keyword with clear buying intent.
Lesson: When in doubt, focus on more specific, more relevant, longer keyword phrases.
10 August 2012
Yahoo Search results now powered by Bing
The Yahoo and Bing team informed SES San Francisco attendees of the
major benefits of the search alliance. In the near future, 30% of the
market share will now be managed through one adCenter. As of yesterday,
Yahoo organic results are now being powered by Bing.
Here are 6 steps to prepare for transition as Advertisers:
Here are 6 steps to prepare for transition as Advertisers:
- Keep your existing adCenter account and augment: this maintains historical data and allows months to focus on enhancing account structures.
- Analyze campaign and AdGroups: Familiarize yourself with adCenter features, perform campaign analysis and build out your campaigns, check your structure and campaigns post – account transition (make sure you are familiar with import mapping of campaign & ad group settings, and tweet where necessary).
- Maximize keyword coverage: understand keyword differences across platforms. Make sure to bid on plurals, variations, and popular misspellings of the queries that matter to you most.
- Match types: match types in adCenter are aligned with the industry standard.
- Budget for the increase in impression and click volume: managed advertisers are required to sign new IOs for the unified marketplace and Yahoo reps are now ready to guide for Q4 budget allocation for Bing and Yahoo. Self Serve advertisers should seek online help through adCenter.
- Monitor, measure, modify and repeat: optimize accordingly.
28 June 2012
Google Penguin - The new Google algorithm
The Google Penguin algorithm update is nothing to worry about if you
continue writing articles naturally, and without endless keyword
repetition. The update has been designed to catch out those relying on
‘black hat’ web-spamming techniques to boost their rankings, and not
those that have gained their ranking position fairly and honestly.
A search engine’s clients are those using it to find information, and Google is only trying to improve that service for its customers – and by assisting the search engine to achieve this you can take a big step towards a good ranking. Google is not particularly targeting poor quality content here, although you will suffer if your page text is full of unnecessary instances of your keywords. What concerns Google is the source of the links back to your website, and the anchor text you use that people click onto reach your individual web pages.
So that’s it basically – how to keep the Google Penguin algorithm update happy. To be more specific:
Your Web Page Content
Keep writing articles, but keep it natural and avoid keyword spamming. The Google Penguin update has been designed to detect what is known as webspam, a component of which is keyword stuffing – trying to influence spider algorithms by excessive use of a keyword in an article or web page content.
You should work to a maximum of around 1% keyword density. The more discerning article directories apply a keyword limit to your submitted articles. Ezine Articles for example applies a 2% limit – that includes similar terms, such as ‘article writing,’ ‘writing articles,’ and ‘write articles’ all being regarded as the same keyword; even ‘articles’ would be read as a keyword.
I would suggest using a keyword density of no more than 1%, if that. 2% should be regarded as a top figure.
Taking ‘golf balls’ as an example of a keyword you are using on a page in a golfing site, you would use the word ‘golf’ in terms such as ‘golf shoes,’ ‘golf apparel’ and many others. The algorithm has no idea of your intended keyword, so it will list what it believes appropriate from the semantics of your page. It will take ‘golf’ as a keyword and, if that exceeds a certain figure (nobody but Google knows what that is), your page is liable to be dropped a few places in the rankings for any of its keywords.
So write naturally and don’t worry about keyword density, other than to keep it low, although not so low that the main topic is lost. Forget numbers in your article writing, and write naturally and sensibly – as if you were speaking to the person reading your article.
Your Anchor Text
Many people use the same anchor text in their links time after time. Mix it up: when you are writing your resource, box or creating in-text links that readers can click, it makes sense to use your primary keyword or phrase as the anchor text (the text that is highlighted as a link). Avoid the use of the same keyword or phrase all the time. If your website focuses on article writing or article marketing, avoid the temptation to keep repeating the word ‘article’ in the text.
You can employ a number of alternative words, such as dissertation, essay, passage, content, copy and so on.’ Synonyms can often be difficult to find, particularly those meaning exactly the same in the same context, so if you are stuck for alternatives, check out an online thesaurus such as Thesaurus.com and you will find a whole host of them. You may lose the benefit of links back to your web pages if Google Penguin calculates your links as being over-repetitive (an algorithm is a mathematical formula and hence does not use human values).
Your Linking Strategy
The Google Penguin update looks for a diverse source for the links leading back to your web pages. Your search engine listing position will suffer if large numbers of backlinks come from the same website or from a recognized links farm. The same is true if your links are predominantly from poor quality web pages and pages not directly connected with the topic of those to which they link.
Mix your links between different sources, and also different types of source. For example, don’t have all your articles published on the same article directory. Make as sure as you can that the links leading back to your website (backlinks) are not all from the same source – or even similar sources, but are mixed between different article and web directories, Squidoo lenses, forums, blogs, private web pages, etc.. Make sure your links come from multiple sources.
So, if you avoid excessive keyword repetition, vary your anchor text and mix the source of your backlinks up, you can kick the penguin in the rear end and tell it to get lost. Google’s purpose is to provide its clients with a good search experience – the search engine is not particularly trying to punish you – and the Google Penguin update is how it is achieving that. So keep writing
articles!
A search engine’s clients are those using it to find information, and Google is only trying to improve that service for its customers – and by assisting the search engine to achieve this you can take a big step towards a good ranking. Google is not particularly targeting poor quality content here, although you will suffer if your page text is full of unnecessary instances of your keywords. What concerns Google is the source of the links back to your website, and the anchor text you use that people click onto reach your individual web pages.
So that’s it basically – how to keep the Google Penguin algorithm update happy. To be more specific:
Your Web Page Content
Keep writing articles, but keep it natural and avoid keyword spamming. The Google Penguin update has been designed to detect what is known as webspam, a component of which is keyword stuffing – trying to influence spider algorithms by excessive use of a keyword in an article or web page content.
You should work to a maximum of around 1% keyword density. The more discerning article directories apply a keyword limit to your submitted articles. Ezine Articles for example applies a 2% limit – that includes similar terms, such as ‘article writing,’ ‘writing articles,’ and ‘write articles’ all being regarded as the same keyword; even ‘articles’ would be read as a keyword.
I would suggest using a keyword density of no more than 1%, if that. 2% should be regarded as a top figure.
Taking ‘golf balls’ as an example of a keyword you are using on a page in a golfing site, you would use the word ‘golf’ in terms such as ‘golf shoes,’ ‘golf apparel’ and many others. The algorithm has no idea of your intended keyword, so it will list what it believes appropriate from the semantics of your page. It will take ‘golf’ as a keyword and, if that exceeds a certain figure (nobody but Google knows what that is), your page is liable to be dropped a few places in the rankings for any of its keywords.
So write naturally and don’t worry about keyword density, other than to keep it low, although not so low that the main topic is lost. Forget numbers in your article writing, and write naturally and sensibly – as if you were speaking to the person reading your article.
Your Anchor Text
Many people use the same anchor text in their links time after time. Mix it up: when you are writing your resource, box or creating in-text links that readers can click, it makes sense to use your primary keyword or phrase as the anchor text (the text that is highlighted as a link). Avoid the use of the same keyword or phrase all the time. If your website focuses on article writing or article marketing, avoid the temptation to keep repeating the word ‘article’ in the text.
You can employ a number of alternative words, such as dissertation, essay, passage, content, copy and so on.’ Synonyms can often be difficult to find, particularly those meaning exactly the same in the same context, so if you are stuck for alternatives, check out an online thesaurus such as Thesaurus.com and you will find a whole host of them. You may lose the benefit of links back to your web pages if Google Penguin calculates your links as being over-repetitive (an algorithm is a mathematical formula and hence does not use human values).
Your Linking Strategy
The Google Penguin update looks for a diverse source for the links leading back to your web pages. Your search engine listing position will suffer if large numbers of backlinks come from the same website or from a recognized links farm. The same is true if your links are predominantly from poor quality web pages and pages not directly connected with the topic of those to which they link.
Mix your links between different sources, and also different types of source. For example, don’t have all your articles published on the same article directory. Make as sure as you can that the links leading back to your website (backlinks) are not all from the same source – or even similar sources, but are mixed between different article and web directories, Squidoo lenses, forums, blogs, private web pages, etc.. Make sure your links come from multiple sources.
So, if you avoid excessive keyword repetition, vary your anchor text and mix the source of your backlinks up, you can kick the penguin in the rear end and tell it to get lost. Google’s purpose is to provide its clients with a good search experience – the search engine is not particularly trying to punish you – and the Google Penguin update is how it is achieving that. So keep writing
articles!
16 April 2012
How GoogleBot see's your website
If you want a website that works for both people and search engine spiders like GoogleBot, you have to spider check your work. It sounds obvious and simple, but if you don’t spider check your work – how do you know it works?
Search engine optimization or SEO is an environment where humans have limited visibility. There is definitely a limit on how much human eyeballs alone can see in terms of how the GoogleBot sees your website without actually spider checking your work on Google.
Search engine spiders like GoogleBot are robot software that crawl your website for ranking. Google says compared to humans, “Bots access pattern is completely different” – one of the greatest understatements in Google’s Webmaster Guidelines!
People tend to assume Google rankings are much more automatic than they actually are due to this difference between how humans view a website and how robot search engine spiders view it for ranking.
If you’re an SEO and live and breathe Google’s algorithms, many of the problems you deal with on a daily basis are related to bridging the gap between what works for human visitors to your website and what works for search engine spiders that bring traffic.
Search engine visitors are the most affordable way of getting free targeted traffic to your website. However, one of the biggest SEO mistakes most people make is assuming their web designer is also a search engine optimization expert.
In most instances, you should not expect the person primarily concerned with the look and feel of your website and its coding to also keep up with the latest in Google’s algorithms that are constantly evolving and updating. While web design and SEO are both at the heart of your website’s functionality, never assume your web designer is also an SEO expert.
SEO is a different knowledge and software set than most web designers can devote time to or should be expected to stay on top of. SEO is also a one strike you are out environment. You can do a hundred things right, but get one important element of SEO wrong and it can undo everything else you do.
The question that can often make this point clear is to ask your web designer, “How do you spider check your work?”
Although Google’s Webmaster Guidelines provide tools and guidance on how to check a website through a spider’s eye view – like looking at the site with a Lynx text based browser or using the Googlebot tool in Google Webmaster Tools – in fact, very few web developers have actually read and followed Google’s guidelines.
This is why spider checking your website is so important to see if what you thought you were communicating on the Internet is actually being seen and ranked on Google. If you haven’t spider checked your website, you simply can’t tell if it is working on search engines. Here are a few easy ways to do that.
Site:Search
First enter the following in the Google search box:
site:yourdomain.com
A site:search is the single most important diagnostic search on all of the major search engines that tells you how that search engine views your website. Don’t put a space after the colon in a site:search or you won’t get the right results.
Because your root domain without any slashes after the domain name is the top of your site’s hierarchy, you always want to see your root homepage as the top result of a site:search on Google.
If you don’t see your homepage at the top of a site:search, there may be a problem. Most of your ranking strength is focused in your homepage where the majority of the external links to a site usually point. The lack of appearance of your homepage at the top of a site:search on Google is one of the ways you can see if your site is under a penalty or downgrade – although this is not conclusive evidence of that fact alone.
Note carefully how your homepage displays with a site:search in Google’s and Bing’s listings. 65 characters are displayed of your homepage title in blue text at the top of your search engine listing, 150 characters of meta description appear under it – or a snippet of text from your body text that matches the keywords from a search request.
Click Your “Cached “Link
Next, on Google and Bing move your cursor to the right of the search engine listing to make your “Cached” link appear. On Yahoo, the cached link appears below the listing. Note the cached date – the last time the spider returned to your site for ranking.
If you get the result “Your search – site:yourdomain.com – did not match any documents,” that means either your site is not being crawled and indexed on Google – or you’ve entered the domain incorrectly so check your spelling carefully. It is also possible it has been removed from the index as a result of a penalty, although most of Google’s penalties don’t result in this extreme an action.
One thing you do want to look at is if Google is displaying the cached date immediately, or sitting on the results for a while running spam tests before publishing them. If Google is publishing the cache immediately, that’s a good sign.
Click “Text-only version” of your Google cache
Click the “Text-only version” link in the upper right corner of Google’s cache.
This strips the website down to the body text and image alternative text associated with graphic images that Google sees for ranking. After clicking the “Text-only version” link in the upper right corner of Google’s cache, many websites have major portions of their site or even the whole site disappear – meaning Google can’t see your content for rankings.
Clicking back and forth in Google’s cache between the “Full version” and “Text-only version” of your website is how you spider check your work to see if GoogleBot and humans are seeing the same thing.
Google only gives you rankings for keywords it sees on your website in the “Text-only version” – unless you have links that show those keywords.
Unless you perform this test, you simply can’t tell if spiders are seeing your site properly or not – and very often, they aren’t and the web developer and site owner don’t know it. When Google can’t see important elements of your site as humans do, the result is that you have been hidden rather than promoted on the Internet.
Spider Check Your Keyword Densities
Next, enter a search you want to compete for, and find your search result on Google. Once again, move your cursor to the right of the Google listing to make the “Cached” link appear and click it. Now you will see exactly how Google sees your keywords. They are highlighted in the cache.
To get an approximation of your site’s keyword densities (should be between 1-2% in most cases), copy and paste Google’s “Text-only version” into Microsoft Word and get a word count of how many words Google sees in the body text and image alternative text of the page. Now do a “Control find” for your keywords to see how many times they are actually mentioned.
A 1% keyword density is your keywords appearing once in a hundred words – 2% twice in a hundred words. You can compete for many searches with keyword densities outside of this 1-2% average, but you may not compete across as broad a range of searches as each keyword algorithm is very unique. Keep in mind your rankings are also dependent upon your keywords appearing in the link text pointing to your site which you can’t see looking at the webpage because it is an offsite ranking factor.
Other important ways to spider check your work is with Google Webmaster Tools that give you a wealth of diagnostics about how your site appears on Google, and Google Analytics that shows your traffic and what keywords are actually bringing visitors to your site.
While spider checking your work on Google takes less than thirty seconds involving three simple steps; 1) Move your cursor to the right of your Google listing to make the “Cached” link appear, 2) Click your “Cached” link, and 3) Click the “Text-only version” link in the upper right corner, never assume your webmaster has performed this vital test.
If after doing this test, important elements humans see on your webpage are not visible to the GoogleBot, your content has been effectively hidden from the Internet in terms of search ranking. You need to study Google’s Webmaster Guidelines to diagnose what the problem is – and carefully follow them if you want people to find you at the top of the rankings for a Google search.
Labels:
google rankings,
GoogleBot,
optimization expert,
Search engine opimisation,
seo,
spider check
Location:
Cape Town, South Africa
04 April 2012
What do you expect from your SEO Company?
Those of us in the SEO industry operate by some pretty simple principles. We're
in business to help clients succeed. Success can mean many things, but, to most
businesses, every lost ranking position looks like lost business! As SEOs, SEMs,
link builders and inbound marketers, it's important to be successful – not just
for our own sake, but also for the companies we work for.
I often tell our clients that it is in our own best interest that they succeed because our success is tied directly to theirs. If they fail, we lose.
But the reverse is also true. If the SEO company fails, the client loses. This is the dual struggle that many companies, including mine, fight against. We want to do everything necessary to make sure our clients succeed. The problem is that not all clients are doing the same for their own success. As the service provider, however, the burden often falls onto us to deliver what is in clients' best interest, even if they are not willing to.
Who's looking out for you/me/we/us?
It's nice to think that doing what's in the client's best interest is really in the client's best interest. Unfortunately, it's not always true. Sad to say, but the “something for nothing” entitlement mentality has taken hold, even among business owners. It's nice that the Internet gives us all kinds of cool things for free. But not all good things are available at no cost. Those that rely solely on what is cheap or free only shortchange themselves.
In SEO, clients may purchase services that provide xyz, based on their budget and hopeful outcome. But when xyz isn't enough to get them where they want, the client then expects the SEO to deliver abc on top of it.
The last thing any SEO wants to hear is, “Why am I not ranking for this keyword?” On the flip side, the last thing the client wants to hear is, “Because you're not paying for that!”
Imagine taking your vehicle to a car wash and paying for the basic wash service. When your car comes out, it's all sparkly clean, except the engine needs to be cleaned, the inside detailed and it could use a coat of wax. Now, the car wash company wants you to have a nice, clean, shiny vehicle. If you're not happy with the wash, you won't be a repeat customer. But it's silly to pay for a wash and then be shocked that the wash alone wasn't enough to make your car look just the way you wanted!
This is what SEOs face all the time. Clients taking a lower service but being upset because they get the lower results!
My best interest is in your best interest
Whenever two companies do business together, their best interests almost universally become one. What is good for you is good for me is good for you.
Businesses come to SEOs because they want (nay, need) to make money. The SEO also wants (nay, needs) to make money. Both need profits to survive. It's in the best interest of both companies when both companies are profitable.
If one is not profitable, it affects the ability of the other to hold up their end of the contract. What would otherwise be a nice long-term and mutually profitable agreement becomes an agreement where, ultimately, neither benefit in the long-run. Your business agreement is out of balance.
If you only look after yourself, then you'll find that no one is willing to work with you, which shortchanges your own efforts. On the other hand, you can't only do what is best for others; otherwise, you won't be able to deliver as promised, which also shortchanges your own efforts.
If you think always doing only what's in your customers' best interest is really the right thing to do, then I challenge you to give away all your services or products free of charge for one year. Wouldn't your clients/customers be better served by such a move? Wouldn't that allow them to get a higher profit margin or keep more money in their pocket?
Of course it would, but it certainly wouldn't be in your best interest. Nor could you do that indefinitely. Sooner or later, your ability to give your clients what they expect will suffer. They'll be unhappy and so will you!
SEO clients need to ensure they are not demanding more than they are willing to pay for, just as SEOs must be willing to do everything they can within the framework provided to get the best results possible. It's in both the SEO's and the client's best interest to ensure they have a mutually beneficial agreement that sets proper expectation for results and that neither takes advantage of the other or allows themselves to be taken advantage of.
I often tell our clients that it is in our own best interest that they succeed because our success is tied directly to theirs. If they fail, we lose.
But the reverse is also true. If the SEO company fails, the client loses. This is the dual struggle that many companies, including mine, fight against. We want to do everything necessary to make sure our clients succeed. The problem is that not all clients are doing the same for their own success. As the service provider, however, the burden often falls onto us to deliver what is in clients' best interest, even if they are not willing to.
Who's looking out for you/me/we/us?
It's nice to think that doing what's in the client's best interest is really in the client's best interest. Unfortunately, it's not always true. Sad to say, but the “something for nothing” entitlement mentality has taken hold, even among business owners. It's nice that the Internet gives us all kinds of cool things for free. But not all good things are available at no cost. Those that rely solely on what is cheap or free only shortchange themselves.
In SEO, clients may purchase services that provide xyz, based on their budget and hopeful outcome. But when xyz isn't enough to get them where they want, the client then expects the SEO to deliver abc on top of it.
The last thing any SEO wants to hear is, “Why am I not ranking for this keyword?” On the flip side, the last thing the client wants to hear is, “Because you're not paying for that!”
Imagine taking your vehicle to a car wash and paying for the basic wash service. When your car comes out, it's all sparkly clean, except the engine needs to be cleaned, the inside detailed and it could use a coat of wax. Now, the car wash company wants you to have a nice, clean, shiny vehicle. If you're not happy with the wash, you won't be a repeat customer. But it's silly to pay for a wash and then be shocked that the wash alone wasn't enough to make your car look just the way you wanted!
This is what SEOs face all the time. Clients taking a lower service but being upset because they get the lower results!
My best interest is in your best interest
Whenever two companies do business together, their best interests almost universally become one. What is good for you is good for me is good for you.
Businesses come to SEOs because they want (nay, need) to make money. The SEO also wants (nay, needs) to make money. Both need profits to survive. It's in the best interest of both companies when both companies are profitable.
If one is not profitable, it affects the ability of the other to hold up their end of the contract. What would otherwise be a nice long-term and mutually profitable agreement becomes an agreement where, ultimately, neither benefit in the long-run. Your business agreement is out of balance.
If you only look after yourself, then you'll find that no one is willing to work with you, which shortchanges your own efforts. On the other hand, you can't only do what is best for others; otherwise, you won't be able to deliver as promised, which also shortchanges your own efforts.
If you think always doing only what's in your customers' best interest is really the right thing to do, then I challenge you to give away all your services or products free of charge for one year. Wouldn't your clients/customers be better served by such a move? Wouldn't that allow them to get a higher profit margin or keep more money in their pocket?
Of course it would, but it certainly wouldn't be in your best interest. Nor could you do that indefinitely. Sooner or later, your ability to give your clients what they expect will suffer. They'll be unhappy and so will you!
SEO clients need to ensure they are not demanding more than they are willing to pay for, just as SEOs must be willing to do everything they can within the framework provided to get the best results possible. It's in both the SEO's and the client's best interest to ensure they have a mutually beneficial agreement that sets proper expectation for results and that neither takes advantage of the other or allows themselves to be taken advantage of.
Labels:
seo company,
SEO services,
what to expect from SEO
Location:
Cape Town, South Africa
17 March 2012
Facebook Timeline for Pages - Love or Hate it, it's here to stay
If you have not yet converted your Facebook fan page over to the new Timeline design, your page will automatically convert on March 30th,
2012 which is coming up fast. This post covers the majority of basic
settings and features you need to know. Even if you’ve upgraded, you’ll
find some tips here!
For more tips and advise - contact Scream Media / H2l today 021 5590800 - Social Media Marketing courses also on offer
1. Preview
You have a chance to preview your page(s) first, made all the edits you wish, get it just the way you want it, then publish. Look for the preview option at the top of your page in the old design. Or, see a list of your pages here and turn on page preview mode. Before you publish, at minimum just have an attractive cover image loaded.2. March 30
Your page will automatically convert on March 30. My advise is don’t wait. There really is no strategic advantage to waiting … okay, maybe if you have a really hot custom landing tab with a like-gating campaign that’s going extremely well. Otherwise, go for the upgrade now and lead the way by educating your fans on all the new features.3. Cover Image
Dimensions for the large cover image is 851 x 315 pixels. If you upload an image that’s smaller than these dimensions, it will get stretched to this larger size. The image you upload must be at least 399 pixels wide. Facebook encourages you to change your cover image as often as you wish. Newsflash: each time you change your cover image, this posts on to your wall and goes out into the news feed of your fans. You may find the activity itself doesn’t get great Edgerank (visibility score in the news feed). So, what you can do is hide the activity on your wall, then share the new cover image with a call to action in the textual area, e.g. We’re celebrating 10,000 fans today and just changed our cover image in honor of all of You! Click like if you like! -To be clear, that message does *not* go ON your cover image itself. You’re posting your cover image on your wall with the message as a description.)4. Image rules
Do not put contact info, calls to action, or arrows pointing to the Like or Share button on your cover image. See the Page Guidelines here. Contact info should go in your about section. The no calls to action rule is likely because Facebook has been very generous with this large piece of real estate … however, the company does not want us to run hogwild with all manner of promotions and campaigns… for free! Those come at a price and are called Facebook ads! And the new Premium Ads and Reach Generator. And, the one I’m most excited about: Offers (that one is actually free to set up, though currently only available to large brands).5. Profile picture
Your profile picture is always a square and is displayed at 125 x 125 pixels or 150 x 150 pixels, depending on the size of someone’s screen. The photo you upload must be at least 180 x 180 pixels. Facebook discourage page owners from changing their profile picture that often. This is the primary, instantly-recognizable image that tracks you throughout Facebook wherever your posts go and wherever you comment as your Page.6. Landing tab
You can no longer set a default landing tab. Make good use of the cover image, instead (see #3 above) and the three main apps (see #8 below). Plus, drive traffic to whichever tab you wish (see #7 below).7. App URLs
Custom apps all still function, including the fan-gating feature. Each tab/app still has a unique URL so you can drive traffic from inside or outside Facebook to any ‘landing page’ you wish.8. Showcase apps
Just below your cover image, your ‘tabs’ are now displayed as apps or views. You can have a max of 12, though only four are always on display. The first one is always Photos and cannot be moved. ‘Views’ are Facebook’s default apps or features such as Photos, Events, Likes, Notes, Map. Apps are all third party apps.9. Custom thumbnail
You can add a custom thumbnail image to all your apps. The dimensions are 111 x 74 pixels. These are great areas to get creative and add seamless branding, calls to action, and specials. To add/change a custom thumbnail, first expand all apps by clicking the small down arrow to the right of the four app display. Then hover over any app > click the edit pencil > click Edit Settings > click Change next to Custom Tab Image (opens in a new window) > click Change > upload an image. Voila. The image loads and saves right away. (I have noticed bugs with this feature and have often seen other pages’ thumbnails appear… you may need to upload a couple times to get your image to stick!).For more tips and advise - contact Scream Media / H2l today 021 5590800 - Social Media Marketing courses also on offer
22 December 2011
Local Search Engine Optimization
1. Local Search Engine Optimization
The first type is local SEO, which means getting listed in Google Places. We recommend small business owners start with local SEO, because it's the easiest and fastest to setup and start seeing results.
Recently, Google has made local business results much more prominent by displaying local business results at the top for millions of searches. For many searches, the local results are even more prominent than the regular "Top 10? results.
If you've been stuck on the sidelines and haven't been investing in SEO because you thought it was too complex or too expensive, you no longer have that excuse. It's much faster and easier to break onto the 1st page of Google with local SEO.
Here are the 3 main ingredients for a successful local SEO campaign are:
i. Demand
What keywords are your potential customers searching to find your type of business?
You don't need to guess. Google has a free keyword research tool, available here: https://adwords.google.com/select/KeywordToolExternal
ii. Relevance
You need to edit and optimize your Google Places page to make it relevant to these keywords, so Google knows to display your business listing when people are searching for your type of services.
C. Authority
You need to prove to Google that you're a credible, trusted business. And the 2 main authority ingredients are citations and reviews.
We created a step-by-step training program that shows you exactly how to do all of this, so you rank at the top of Google's local results. Learn more about it here: SEO Courses
2. Traditional Search Engine Optimization ('Top 10? SEO)
The other type of SEO is the type you're probably already familiar with. We call it traditional SEO (or Top 10 SEO) because these are the techniques to get you listed in the regular (non-local) Top 10 results.Traditional SEO is a little bit more complex than local SEO, but has the same 3 main ingredients:
i. Demand
You need to do keyword research to find what words your potential customers are using to search for your services. Same as with local SEO, use Google's keyword tool as the starting point.
ii. Relevance
You need to make your website relevant to your keywords. And specifically, you want to focus on 1 keyword per page. So, if you offer a bunch of different services, then you should have a page for each of those services.
iii. Authority
The main factor Google looks at when judging the trustworthiness of your site for the Top 10 results is your incoming links (or hyperlinks). Links are like positive votes in favor of your business.
If you include these 3 ingredients in your traditional SEO campaign (keyword research, content, and links) you will begin to rise in Google's Top 10 results and start getting more visitors to your website.
A Note About Building Links...
Most of the small business owners I've been speaking to have only been focused on getting reciprocal links by setting up link exchanges with other websites.Reciprocal links can be OK, but in some instances they can actually be counter productive. Overall, link exchanges really aren't the best way to build links, so I don't recommend spending too much energy there.
You want to get a lot of different types of links to your website. And instead of focusing on link exchanges, you should focus more of your time on building one-way links to your website (where other website link to you, without you linking back to them). One-way links are much more helpful for building up your website's authority.
Why would another website link to you? Maybe it's because you are providing a helpful resource on your website. Or perhaps you write an online column for a local newspaper's website, and they let you place a byline link back to your website. There are many ways to build links, and that's outside of the scope of this post.
23 November 2011
What Is the Meta Description Tag?
It’s a snippet of HTML code that belongs inside the section of a web page. It is usually placed after the Title tag and before the Meta keywords tag (if you use one), although the order is not important.
The proper syntax for this HTML tag is:
If you’re using a content management system (CMS), look for a field to fill out that’s called Meta Description, or possibly just “Description.”
There are 3 important ways that Meta descriptions are being used today that make them an important part of your SEO and overall online marketing strategy:
1. They can be used as the description (or part of the description) of your page if it shows up in the search results.
2. They are often used as part of the descriptive information for your pages when Google shows “extended sitelinks” for your site.
3. They are often used as the default description in social media marketing links such as Facebook and Google+.
Let’s look at each of these in more detail.
1. Meta Descriptions in the Search Results
People often think that whatever they put in their Meta description tag will be the default description that the search engines use under the clickable link to their site in the search results. While this is sometimes true, it’s not always the case.
Currently, if you’re searching for a site by its URL (for example www.h2lonlinemarketing.co.za) Google tends to use the first 20 to 25 words of your Meta description as the default description in the search engine result pages (SERP). However, if you have a listing at DMOZ, also known as the Open Directory Project (ODP) and are not using the “noodp” tag, they may default to that description instead. (Do a search at Google for www.amazon.com to see an example.)
Bing and Yahoo!, on the other hand, don’t always default to the Meta description tag for URL searches. Sometimes they do, and sometimes they don’t. A search for www.h2lonlinemarketing.co.za at Bing or Yahoo! shows content from my home page as the description rather than the contents of our Meta description tag.
Of course, real people aren’t typically searching for a site by URL, so what the search engines show for those types of search queries is not as important as a true keyword search. So don’t get hung up on what you see when you search for your site by its URL or if you’re doing a “site:command” search to see how they’re indexing your pages.
Instead, go to your favorite web analytics program and find the keyword phrases that are currently bringing you the most traffic. Then see what your description looks like at Google when you type in those keywords.
And surprise! What you’ll find is that your search results description will be different for every search query! You may see any combination of the following used:
* Your entire Meta description tag text as the complete description (typically if it’s highly relevant and contains no more than 25 words).
* A full sentence pulled from your Meta description tag, but not the entire Meta description (if it contains more than one sentence).
* Text from one part of your Meta description mashed together with text from another part of it (if it’s more than 25 words long).
* Some text from your Meta description mashed together with some text from the page.
* Some text from your page mashed together from some other text from your page (nothing from the Meta description).
Some of the circumstances that cause Google to not use text from your Meta description may include:
* The information in the Meta description tag was not specific to the page it was on.
* The search query used some words that were not in the Meta description, but those words (or some of them) were used in the page content.
My recommendation is to always use keywords on any pages where you get search engine visitors (or hope to get them). Make them very specific to the page they’re on by describing what someone will find when they click through to the page from the search results, while also using variations of your targeted keywords.
Because Google will show only show around 20 to 25 words as your description, many SEOs recommend that you limit this tag to a certain number of characters.
For instance, if you’re optimizing a page for 3 different keyword phrases, you could write a 3-sentence Meta description tag, with each sentence focusing on a different phrase. You could probably even insert more than 3 phrases in those sentences if you’re a good wordsmith. The idea, however, is not to stuff this tag full of keywords, but to write each sentence to be a compelling marketing statement – a statement that naturally uses the keywords people might be typing into Google to find your site.
Overall, the Meta description tag gives you a little bit more control over what people might see before they click over to your site. The more compelling it is, the more clickthroughs you should see. If your Meta description tags can help with that, then it’s certainly worth the few minutes of time it takes to create interesting, keyword-rich tags that sum up what users will find when they arrive!
Location:
Cape Town, South Africa
21 November 2011
Using Facebook for business
1. Invite by welcoming
The Welcome-tab is an essential tool.
Yes, big brands like Vin Diesel, Paul Walker, Fretzie Bercede etc. use
it. No, you are not imitating them; just making use of what is available
to all. You can make your page look different and exciting. This would
organically invite people to your page. The welcome page is the
influencing page which can present a clear ‘call-to-action’ to your page
visitors; if it’s good then your page would be liked by many
automatically!
2. Coupons, offers availableYou can dole out “special discounts and offers” to your fans (only!). Also, the people who are not your fans can be enticed by showcasing your offers but not providing them. This would be a compelling tactic that would make them ‘like’ your page. Giving discounts and offers is an old marketing technique of course, but in social media it performs as a ‘likeable’ tool!
3. Learn more of their expectations
Your company is in the process of
building up and formation. So it’s always better to learn what your
consumers demand from you. You can create quizzes or polls for a
particular query and know what your customers are looking for! The level
of participation would also let you the number of people interested in
your business. Use the polls app on Facebook to know your customers best!
4. Updating is crucial
Your page needs to be updated regularly. Make activity on your page, keep it going! Update about the customer-friendly stuff your company just created, the deals happening etc. Share as much as possible! Let them know your company works just like the large busy industry. Make an impression.
5. Yes, you’re answerable!
You owe responses to all the comments
by your fans. If you are responding well, your customers would certainly
feel they have a space in your business. Respond them positively and be
transparent. Further, accept criticism since they’re the experiencers
of your products. They know the faults best. Accept it and correct it
abidingly. Respect the complaints by your ROIs.
Location:
Cape Town, South Africa
05 November 2011
Mobile Website Design
Did you know that in the world today there are more than 2.4 billion
mobile phone users, and a thousand more are added every minute!
About 30% of these mobile phone owners (more than 700 million and growing) have browsed the Internet through their mobile phones. This is the reason why mobile Web browsing is predicted to become the next predominant Internet platform.
In mobile phones, the technology called the WAP is used for browsing. Because of the limitations of WAP browsers in terms of screen size and allowable download, you will need to strip down your current design.
The easiest way to build your mobile Website is to modify your existing Internet site to make it compatible for mobile handsets. If you decide to do so, expect that there will be big changes in terms of layout, design and construction.
Here are some principles about mobile Web design that you should take note of before proceeding to build one of your own:
Having a mobile friendly website is especially important for businesses who want to increase their exposure onto a fresh, up-and-coming platform ahead of their closest competitors. However, designing and optimising sites for various mobile platforms is very challenging due to the amount of smart phone platforms available .
The fact is that people accessing the web via their phone are having to deal with smaller screen and slower connection times, meaning that a site that looks impressive on a PC may lose quality and functionality when accessed with a mobile.
There’s a lot to take into consideration when it comes to this kind of specialist website design development. Sites need to be optimised for all of the latest browsing devices, such as iPhones, iPad, Blackberry and Android platforms (amongst others), which can be a time-consuming process.
Scream Media is proud to offer affordable solutions when it comes to mobile web development and urges any company lacking a sound mobile presence to get in touch before they lose out on exposure and revenue generated from on-the-go web browsing.
About 30% of these mobile phone owners (more than 700 million and growing) have browsed the Internet through their mobile phones. This is the reason why mobile Web browsing is predicted to become the next predominant Internet platform.
The Basic Principles of Mobile Website Design
First, you have to know that the Web site design and construction generally used for computer browsers is not compatible with that of mobile phones. For your site to work well on a mobile handset, it must follow the accessibility design guidelines for building mobile Websites which are set by the W3C.In mobile phones, the technology called the WAP is used for browsing. Because of the limitations of WAP browsers in terms of screen size and allowable download, you will need to strip down your current design.
The easiest way to build your mobile Website is to modify your existing Internet site to make it compatible for mobile handsets. If you decide to do so, expect that there will be big changes in terms of layout, design and construction.
Here are some principles about mobile Web design that you should take note of before proceeding to build one of your own:
- Websites which make use of tables for the main layout will not look right on mobile phones.
- Your site must use CSS for the layout to ensure maximum compatibility.
- It is easiest if your site is coded using either XML or XHTML, with your character encoding set at UTF-8.
- You have to consider that different mobile phones have different screen sizes. This can be a major headache if you want your mobile Web site design to run on all of them.
- Remember to put all the most important information that you want mobile users to see on the top of the page. It can be time consuming to browse through a mobile site, not to mention tedious to read through. Make your mobile site design convenient for your consumers.
- It is difficult to enter text in mobile Web sites. You may want to offer your user the convenience of radio buttons and lists, which they can choose from depending on what they need.
- If you wish to put images on your mobile Website, it should be in jpeg or gif format.
- A good mobile Web site design provides back buttons and links. Many phones are not equipped with back buttons, so try to provide one.
- Keep in mind that the maximum page size for a mobile page is only 20 kilobytes. Make everything fit into that number.
- Lastly, you should bear in mind that users are actually paying fees to access your mobile Website. Make sure that they are getting their money's worth!
Having a mobile friendly website is especially important for businesses who want to increase their exposure onto a fresh, up-and-coming platform ahead of their closest competitors. However, designing and optimising sites for various mobile platforms is very challenging due to the amount of smart phone platforms available .
The fact is that people accessing the web via their phone are having to deal with smaller screen and slower connection times, meaning that a site that looks impressive on a PC may lose quality and functionality when accessed with a mobile.
There’s a lot to take into consideration when it comes to this kind of specialist website design development. Sites need to be optimised for all of the latest browsing devices, such as iPhones, iPad, Blackberry and Android platforms (amongst others), which can be a time-consuming process.
Scream Media is proud to offer affordable solutions when it comes to mobile web development and urges any company lacking a sound mobile presence to get in touch before they lose out on exposure and revenue generated from on-the-go web browsing.
12 October 2011
The not so humble Description Tag
Meta tags are often very misunderstood, people often get confused with the different types of tags available. In short your meta description
tag is often used as the snippet on the search results pages to describe your
site. So apart from including keywords, it has to do the job of convincing people
to click on it.
A nonsensical list of keywords is not going to convince people to click so you have to balance it out with an appealing sentence, preferably including a call-to-action or reason to click.
Yes, it’s important to put your keywords at the start of the tag if you can, but you have up to 160 characters in that tag indexed by search engines, so you should use the space to your advantage. Having a short, unimaginative meta description tag or simply copying your title tag is not going to make any difference to your overall rankings and is more likely to turn your potential visitors off.
Google admitted that it no longer considers the meta description tag in their ranking algorithm anyway, so, other search engines aside, the main job of the tag in Google SERPs is to convince people to click on the link and visit your site.
Put it this way: if you were in the market for an antique chair and you saw the following two listings in Google, which one would you click on?
Got it? Why not let the experts help. Contact Scream Media today on 021 5590800
A nonsensical list of keywords is not going to convince people to click so you have to balance it out with an appealing sentence, preferably including a call-to-action or reason to click.
Yes, it’s important to put your keywords at the start of the tag if you can, but you have up to 160 characters in that tag indexed by search engines, so you should use the space to your advantage. Having a short, unimaginative meta description tag or simply copying your title tag is not going to make any difference to your overall rankings and is more likely to turn your potential visitors off.
Google admitted that it no longer considers the meta description tag in their ranking algorithm anyway, so, other search engines aside, the main job of the tag in Google SERPs is to convince people to click on the link and visit your site.
Put it this way: if you were in the market for an antique chair and you saw the following two listings in Google, which one would you click on?
- Site1.com – “Antique Dining Chairs.”
- Site2.com – “Antique Dining Chairs – over 500 chairs on display at the Glebe Antique Centre. Dining chairs to match your table, occasional chairs for that special place in your home.“
Got it? Why not let the experts help. Contact Scream Media today on 021 5590800
Labels:
meta description tag,
meta tags,
search results,
title tags
11 October 2011
SEO and Blogs
If you don't optimize your blog—or other online content—there's a good chance
you're missing out on higher search-engine rankings that could extend your reach
well beyond your site's current readership. But take heart: Sometimes all you
need are a few tweaks here and there.
Arrange your post's content in logical order. Think back to the essay format you learned in grade school: an introductory paragraph followed by supporting evidence and a conclusion. It improves readability for human visitors, and will earn a search engine's approval.
Pay attention to word count. According to Google an article should contain at least 200 words. (For eyeballing purposes, most Get to the Po!nt newsletters are between 250 and 300 words.) We recommend writing to a target length in the 400-to-500-word range.
Be sure to use local keywords. If your company offers products or services to a specific region, incorporate terms that local customers will likely use when searching for companies in your area.
Choose an image that complements your text. This provides visual interest for the reader, and you gain SEO points with a keyword in the photo description tag.
Don't duplicate and resubmit content. As with keyword stuffing, this raises major red flags for search engines—and they'll likely treat you like a spammer. "That could be the kiss of death for your site.
Remember to deep link back to your website. In bound links are essential for SEO, with a Blog you have control over these ln bound links. Look at the heading of this paragraph and you will see exactly what I mean!.
Tweak it one more time. If your blog delivers valuable content, you're already winning most of your SEO battles
![]() |
| SEO Friendly Blogs help you get found on Google |
Arrange your post's content in logical order. Think back to the essay format you learned in grade school: an introductory paragraph followed by supporting evidence and a conclusion. It improves readability for human visitors, and will earn a search engine's approval.
Pay attention to word count. According to Google an article should contain at least 200 words. (For eyeballing purposes, most Get to the Po!nt newsletters are between 250 and 300 words.) We recommend writing to a target length in the 400-to-500-word range.
Be sure to use local keywords. If your company offers products or services to a specific region, incorporate terms that local customers will likely use when searching for companies in your area.
Choose an image that complements your text. This provides visual interest for the reader, and you gain SEO points with a keyword in the photo description tag.
Don't duplicate and resubmit content. As with keyword stuffing, this raises major red flags for search engines—and they'll likely treat you like a spammer. "That could be the kiss of death for your site.
Remember to deep link back to your website. In bound links are essential for SEO, with a Blog you have control over these ln bound links. Look at the heading of this paragraph and you will see exactly what I mean!.
Tweak it one more time. If your blog delivers valuable content, you're already winning most of your SEO battles
Labels:
google seo,
seo,
seo services south africa,
seo your blogs
30 September 2011
The Importance of Anchor Text for SEO
Anchor text is perhaps one of the most important aspects of Search Engine
Optimization but it is also one of the least talked about. Anchor text is the visible text of a hyperlink, for example the text
link below links to our home page www.h2lonlinemarketing.co.za with the
anchor text - h2lonlinemarketing.
This one element of SEO is important to understand because it can help your page get ranked for a target keyword and also help you evaluate your competition more precisely.
The latter is critical and, in fact, if you don’t take anchor text backlinks into proper consideration when looking at the competition for a keyword you could be missing out on some hidden gems that are easy to rank for.
What Is Anchor Text?
Anchor text is the hyperlinked text you see on a webpage. It is the visible words that you can click to take you to another page. Anchor text html code looks like this:
<a href=”http://www.yoursite.com”>Your Anchor
Text</a>
On most websites, you typically see this as blue text that is underlined and when you click on it with your mouse, you are taken to the corresponding url.
How Bloggers Use Anchor Text
Bloggers and website owners use anchor text naturally to point to other pages on their website as well as pages on other sites that they find relevant to what they are blogging about. You’ve probably even done this yourself when writing a post where you referenced another post on your site, an affiliate product or even a post on another site.
Usually a blogger will use a phrase that indicates what the page is about in the anchor text, as opposed to a url, so that the sentence reads correctly.
The anchor text in these links helps both the visitor and the search engine spiders figure out what the ‘linked to’ page is about.
How Search Engines Use Anchor Text
Search engines use anchor text to help them figure out what the hyperlinked page is about. So, as you can see, getting anchor text backlinks with relevant phrases in the anchor text is pretty important if you want the search engines to rank you for a particular keyword phrase.
In fact, anchor text is such an important factor in ranking a page that pages can rank for a keyword phrase even when that phrase does not appear in the url on the page!
There are several cases where this has happened, but perhaps the most famous is where the Adobe Reader download page ranked number
1 for the search term ‘click here’ for many years even though those words were nowhere on the page. So many people had linked to that page using the anchor text ‘click here’ that it got to the number 1 spot without any on page SEO for the term.
Search engines place a large importance on external anchor text (links coming in from other sites) and some importance on internal anchor text (links from within your own site) when ranking a page so it stands to reason that you should make getting anchor text backlinks with your target keyword phrases a priority.
One important thing to note is that it is widely thought that if two links on the same page target the same url, that only the first link is counted by Google so you want to be sure that you use your desired anchor text in that first link.
How Anchor Text is Important When Judging Competition for a Keyword
If you think about how important anchor text is to the search engines when determining ranking for a keyword, then it’s easy to see why it is a critical component of analyzing the competition for a particular keyword phrase.
Allinanchor:”your keyword phrase”
This will return the pages which have anchor text pointing to it that contain the quoted keyword phrase.
I hope you can see how powerful this is – first of all, Google must think it is an important element of a page because it provides the allinanchor operator. Just the existence of the operator would seem to indicate that it uses the anchor text when deciding what a page is about and ranking it.
Secondly, using this operator will show you which pages are optimizing for your chosen keyword phrase!
It makes sense that only the pages that have anchor text backlinks with your phrase are the ones optimizing for it so you can forget about searching for your phrase in quotes or any of that nonsense.
Not only that but, you can take a look at the actual backlinks for each of your competitors and see how many of them have that anchor text and what the strength of those links are to make a more educated guess as to how difficult they will be to beat out for that top spot.
Anchor Text “Best Practices” For Your Website
Now that you know how important anchor text is to your rankings, I’m sure you will want to pay more attention to it in your SEO efforts but you don’t want to go hog wild and create tons of anchor text backlinks all with the same keyword phrase or you might find that your efforts don’t yield the results you want.
Here are some things to consider:
1. Vary Your Anchor Text – We all know that Google prefers it when people link to you naturally and when that is the case, they don’t all use the same anchor text. So, when you are linking to your site from your articles or web2.0 properties you want to
make sure you don’t always use the same phrase as well. Using your target phrase in about 50% – 60% of the links is probably a good idea.
2. Links From Relevant Pages – For the best results, you want your anchor text backlinks to come from pages that are related to your topic. This is what would happen naturally if people were linking to you and it would most likely be from a blog post on the same topic.
3. First Link On Page – Don’t forget that Google only counts the anchor text from the first link that it sees so if you have more than one link to the same url on a page, act accordingly.
4.Plan For Natural Linking – There’s nothing better than having people just naturally link to one of your posts but, of course, you can’t control the anchor text they use when they do. Since most people will naturally use your headline as anchor text, you want to be sure to consider that when coming up with the title for your blog posts.
Anchor text is crucial to both your SEO efforts as well as when analyzing the competition for a keyword phrase. Taking the time to use it properly can be the difference between ranking in the top 3 and not ranking at all so it’s in your best interest to start putting better anchor text practices to use in your business today!
This one element of SEO is important to understand because it can help your page get ranked for a target keyword and also help you evaluate your competition more precisely.
The latter is critical and, in fact, if you don’t take anchor text backlinks into proper consideration when looking at the competition for a keyword you could be missing out on some hidden gems that are easy to rank for.
What Is Anchor Text?
Anchor text is the hyperlinked text you see on a webpage. It is the visible words that you can click to take you to another page. Anchor text html code looks like this:
On most websites, you typically see this as blue text that is underlined and when you click on it with your mouse, you are taken to the corresponding url.
How Bloggers Use Anchor Text
Bloggers and website owners use anchor text naturally to point to other pages on their website as well as pages on other sites that they find relevant to what they are blogging about. You’ve probably even done this yourself when writing a post where you referenced another post on your site, an affiliate product or even a post on another site.
Usually a blogger will use a phrase that indicates what the page is about in the anchor text, as opposed to a url, so that the sentence reads correctly.
The anchor text in these links helps both the visitor and the search engine spiders figure out what the ‘linked to’ page is about.
How Search Engines Use Anchor Text
Search engines use anchor text to help them figure out what the hyperlinked page is about. So, as you can see, getting anchor text backlinks with relevant phrases in the anchor text is pretty important if you want the search engines to rank you for a particular keyword phrase.
In fact, anchor text is such an important factor in ranking a page that pages can rank for a keyword phrase even when that phrase does not appear in the url on the page!
There are several cases where this has happened, but perhaps the most famous is where the Adobe Reader download page ranked number
1 for the search term ‘click here’ for many years even though those words were nowhere on the page. So many people had linked to that page using the anchor text ‘click here’ that it got to the number 1 spot without any on page SEO for the term.
Search engines place a large importance on external anchor text (links coming in from other sites) and some importance on internal anchor text (links from within your own site) when ranking a page so it stands to reason that you should make getting anchor text backlinks with your target keyword phrases a priority.
One important thing to note is that it is widely thought that if two links on the same page target the same url, that only the first link is counted by Google so you want to be sure that you use your desired anchor text in that first link.
How Anchor Text is Important When Judging Competition for a Keyword
If you think about how important anchor text is to the search engines when determining ranking for a keyword, then it’s easy to see why it is a critical component of analyzing the competition for a particular keyword phrase.
Allinanchor:”your keyword phrase”
This will return the pages which have anchor text pointing to it that contain the quoted keyword phrase.
I hope you can see how powerful this is – first of all, Google must think it is an important element of a page because it provides the allinanchor operator. Just the existence of the operator would seem to indicate that it uses the anchor text when deciding what a page is about and ranking it.
Secondly, using this operator will show you which pages are optimizing for your chosen keyword phrase!
It makes sense that only the pages that have anchor text backlinks with your phrase are the ones optimizing for it so you can forget about searching for your phrase in quotes or any of that nonsense.
Not only that but, you can take a look at the actual backlinks for each of your competitors and see how many of them have that anchor text and what the strength of those links are to make a more educated guess as to how difficult they will be to beat out for that top spot.
Anchor Text “Best Practices” For Your Website
Now that you know how important anchor text is to your rankings, I’m sure you will want to pay more attention to it in your SEO efforts but you don’t want to go hog wild and create tons of anchor text backlinks all with the same keyword phrase or you might find that your efforts don’t yield the results you want.
Here are some things to consider:
1. Vary Your Anchor Text – We all know that Google prefers it when people link to you naturally and when that is the case, they don’t all use the same anchor text. So, when you are linking to your site from your articles or web2.0 properties you want to
make sure you don’t always use the same phrase as well. Using your target phrase in about 50% – 60% of the links is probably a good idea.
2. Links From Relevant Pages – For the best results, you want your anchor text backlinks to come from pages that are related to your topic. This is what would happen naturally if people were linking to you and it would most likely be from a blog post on the same topic.
3. First Link On Page – Don’t forget that Google only counts the anchor text from the first link that it sees so if you have more than one link to the same url on a page, act accordingly.
4.Plan For Natural Linking – There’s nothing better than having people just naturally link to one of your posts but, of course, you can’t control the anchor text they use when they do. Since most people will naturally use your headline as anchor text, you want to be sure to consider that when coming up with the title for your blog posts.
Anchor text is crucial to both your SEO efforts as well as when analyzing the competition for a keyword phrase. Taking the time to use it properly can be the difference between ranking in the top 3 and not ranking at all so it’s in your best interest to start putting better anchor text practices to use in your business today!
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12 September 2011
Facebook Myth's
Facebook promotions take many forms.
One brand will give away instant-print coupons behind a “like” gate. Another will reward random fans for posting on the brand’s wall. And still another will host a sweepstakes in a custom third-party application.
Can you guess which one of these is violating Facebook’s rules and is likely to see their page brought down?
Alas, Facebook resembles the wild west of social networking. And just as the lawless land of email marketing was tamed a decade ago, the ever-evolving Facebook platform is being settled by emerging best practices, updates to the user experience, and Facebook’s stringent promotion guidelines.
If an objective of your contest is to “go viral”, Facebook wants to stop you. Why? First, Facebook wants you to pay them to drive impressions and engagement through its advertising
platform. Additionally, thanks to game publishers like Zynga (the makers of Farmville and Mafia Wars), viral tactics are now widely considered annoying by Facebook users. Facebook’s desire to make money while delivering an uncluttered user experience means the virality you seek isn’t likely to happen.
MYTH: Clicks on your "Like" button = brand engagement.
REALITY: It's not that easy. Make your brand worth spending time with and you'll achieve real engagement: passion and loyalty. As social media blogger Jay Baer candidly quipped, "I have a deeper engagement with a can of beer than I do with the 'Like' button."
MYTH: Trolls will take over my contest and fan page. REALITY: A clear, thought-out social plan and solid promotions will keep trolls on a short leash. People are people, online as in life, and they'll share negative (and sometimes inappropriate) views as well as positive ones.
MYTH: Giving away an iPad is enough. REALITY: Making fans do stuff for prizes is ineffective; they know the odds of winning are low. Align prizing with your brand and ensure everyone walks away a true winner!
MYTH: I don't need rules for my Facebook contest. REALITY: The legal ramifications of running a contest on any medium are complicated, especially when you're doling out prizes. Seek legal counsel before your promotion, make the rules of the game very clear to players, and safeguard against abuse of those rules.
The Po!nt: Don't be fooled by Facebook's pretty face; it's a jungle in there. Thankfully, that jungle has safe pathways. Take time to learn them, and you'll produce a bunch of cool new inroads with happy, engaged fans. Scream Media has over 8 years experience navigating Facebook and other Social Media platforms. Contact us today on 021 5590800 for a free, no obligation quote.
One brand will give away instant-print coupons behind a “like” gate. Another will reward random fans for posting on the brand’s wall. And still another will host a sweepstakes in a custom third-party application.
Can you guess which one of these is violating Facebook’s rules and is likely to see their page brought down?
Alas, Facebook resembles the wild west of social networking. And just as the lawless land of email marketing was tamed a decade ago, the ever-evolving Facebook platform is being settled by emerging best practices, updates to the user experience, and Facebook’s stringent promotion guidelines.
If an objective of your contest is to “go viral”, Facebook wants to stop you. Why? First, Facebook wants you to pay them to drive impressions and engagement through its advertising
platform. Additionally, thanks to game publishers like Zynga (the makers of Farmville and Mafia Wars), viral tactics are now widely considered annoying by Facebook users. Facebook’s desire to make money while delivering an uncluttered user experience means the virality you seek isn’t likely to happen.
MYTH: Clicks on your "Like" button = brand engagement.
REALITY: It's not that easy. Make your brand worth spending time with and you'll achieve real engagement: passion and loyalty. As social media blogger Jay Baer candidly quipped, "I have a deeper engagement with a can of beer than I do with the 'Like' button."
MYTH: Trolls will take over my contest and fan page. REALITY: A clear, thought-out social plan and solid promotions will keep trolls on a short leash. People are people, online as in life, and they'll share negative (and sometimes inappropriate) views as well as positive ones.
MYTH: Giving away an iPad is enough. REALITY: Making fans do stuff for prizes is ineffective; they know the odds of winning are low. Align prizing with your brand and ensure everyone walks away a true winner!
MYTH: I don't need rules for my Facebook contest. REALITY: The legal ramifications of running a contest on any medium are complicated, especially when you're doling out prizes. Seek legal counsel before your promotion, make the rules of the game very clear to players, and safeguard against abuse of those rules.
The Po!nt: Don't be fooled by Facebook's pretty face; it's a jungle in there. Thankfully, that jungle has safe pathways. Take time to learn them, and you'll produce a bunch of cool new inroads with happy, engaged fans. Scream Media has over 8 years experience navigating Facebook and other Social Media platforms. Contact us today on 021 5590800 for a free, no obligation quote.
31 August 2011
How can I get people to revisit my website?
To get people to keep coming back to your website, you need to give plenty of reasons why they should. If you think about it, it's just common sense. You wouldn't keep going to a shop every day if nothing had changed each time that you went. You need to continually add to your site in a variety of different ways. Add new blog posts/articles, tutorials, videos, pictures, interviews, competitions, news, events, etc. Doing this regularly gives people an excuse to click on your site and catch up with what's new. Not only that, but it shows to new visitors that your site is not dead, there is an active presence online.
When just starting out with a brand new website, you should have an almost endless list of things that you need to add, so you have got more than enough to get you started. A lot of people think that they need to add everything at once before publishing their site, when actually a single blog post is a great way of starting. As long as you build upon that on a regular basis, then that is enough reason for people to revisit your website.
Techniques to bring traffic back to your website
Apart from regularly adding content, there are a number of other ways to encourage people to come back to your site.
Email Marketing!
This is a great way of getting people back to your website. The key is to build a large email list of your customers/visitors. When people register to become a member, you get their email address. When people sign up to your weekly newsletter, you get their email address. The more ways there are to get someone's email address the better.
With an email list, you can build a brand, recommend products, promote any events/workshops that you may be holding and more importantly to can encourage people to keep returning to your website. Just don't go overboard with emails so that they are viewed as spam! Nobody likes spam!
Newsletter!
These are a great way to encourage people to return to your website. Within your newsletter you can keep referring people back to your website. You can automate the whole process as well, letting it run on auto pilot.
RSS Feeds!
These are great for informing people about your latest updates. Feeds update themselves automatically when you add to your blog. People that have chosen to subscribe to your RSS Feed are automatically told about your new content, giving them incentive to check it out.
These are so easy to set up and do everything automatically for you. Google Feedburner is a great tool to use to do this. This is something that you should definitely include on your website.
Be Friendly!
If someone takes the time to email you with a question, then put the effort into replying. Even if you don't know the answer to the question asked, perhaps you could refer them to somebody that does, or be honest and say I don't know! The fact that you have shown to actively respond to a visitors question can go along way.
If you are getting lots of emails about the same question, then that might be a good subject to write about in an upcoming blog post. You could send emails back thanking the individual for the question and stating that you will be writing an in depth post outlining the answer for him.Post comments on your own posts answering peoples questions, refer to people that have asked questions in videos, etc. This all helps to build a community around your website. Doing this sort of thing shows to your visitors that you aren't a faceless website that doesn't interact with its viewers, that you are willing to help if you can.
Network!
Get in contact with other people that are involved in your field of interest. You may not get too many replies if you still have a small reputation, but that will change as you grow your online status. You could offer to link to their website in return that they similarly link back to you. This can help your credibility and increase your reputation.
As the saying goes, "It's not what you know, it's who you know that matters!" Homework!!!
These are just some ways to get people to come back to your website. Again, this is something that you have to continually work on, it won't just happen over night. Get in the habit of adding articles/blog posts every few days, regularly tweeting, posting things on your social media sites, running competitions, making videos, etc. If you continually produce reasons for people to return to your site, then they will.
23 August 2011
When algorithms control the world
Globe with binary code Algorithms are spreading their influence around the globe
If you were expecting some kind warning when computers finally get smarter than us, then think again.
There will be no soothing HAL 9000-type voice informing us that our human services are now surplus to requirements.
In reality, our electronic overlords are already taking control, and they are doing it in a far more subtle way than science fiction would have us believe.
Their weapon of choice - the algorithm.
Behind every smart web service is some even smarter web code. From the web retailers - calculating what books and films we might be interested in, to Facebook's friend finding and imaging tagging services, to the search engines that guide us around the net.
It is these invisible computations that increasingly control how we interact with our electronic world.
At last month's TEDGlobal conference, algorithm expert Kevin Slavin delivered one of the tech show's most "sit up and take notice" speeches where he warned that the "maths that computers use to decide stuff" was infiltrating every aspect of our lives.
Among the examples he cited were a robo-cleaner that maps out the best way to do housework, and the online trading algorithms that are increasingly controlling Wall Street.
"We are writing these things that we can no longer read," warned Mr Slavin.
"We've rendered something illegible. And we've lost the sense of what's actually happening in this world we've made."
Million-dollar book
Cover of the Making of a Fly The book was briefly one of the world's most expensive
Algorithms may be cleverer than humans but they don't necessarily have our sense of perspective - a failing that became evident when Amazon's price-setting code went to war with itself earlier this year.
"The Making of a Fly" - a book about the molecular biology of a fly from egg to fully-fledged insect - may have been a riveting read but it almost certainly didn't deserve a price tag of $23.6m (£14.3m).
It hit that figure briefly on the site after the algorithms used by Amazon to set and update prices started outbidding each other.
It is a small taste of the chaos that can be caused when code gets smart enough to operate without human intervention, thinks Mr Slavin.
"This is algorithms in conflict without any adult supervision," he said.
As code gets ever more sophisticated it is reaching its tentacles into all aspects of our lives, including our cultural preferences.
The algorithms used by movie rental site Netflix are now responsible for 60% of rentals from the site, as we rely less and less on our own critical faculties and word of mouth and more on what Mr Slavin calls the "physics of culture".
Leading role
Hollywood sign Code is playing its own lead role in Hollywood
British firm Epagogix is taking this concept to its logical conclusion, using algorithms to predict what makes a hit movie.
It takes a bunch of metrics - the script, plot, stars, location - and crunches them all together with the box office takings of similar films to work out how much money it will make.
The system has, according to chief executive Nick Meaney, "helped studios to make decisions about whether to make a movie or not".
In the case of one project - which had been assigned a £180m production cost - the algorithm worked out that it would only take £30m at the box office, meaning it simply wasn't worth making.
For another movie, it worked out that the expensive female lead the studio had earmarked for a film would not yield any more of a return than using a less expensive star.
This rather clinical approach to film-making has irked some who believe it to be at odds with a more creative, organic way that they assume their favourite movies were made.
Mr Meaney is keen to play down the role of algorithms in Hollywood.
"Movies get made for many reasons and it credits us with more influence than we have to say we dictate what films are made.
"We don't tell them what the plot should be. The studio uses this as valuable business information. We help people make tough decisions, and why not?" he said.
Despite this, the studio Epagogix has worked with for the last five years does not want to be named. It is, says Mr Meaney, a "sensitive" subject.
If algorithms had a Hollywood-style walk of fame, the first star would have to go to Google.
Its famously secret code has propelled the search giant to its current position as one of the most powerful companies in the world.
No-one would doubt that its system has made searching a whole lot easier, but critics have long asked at what price?
In his book, The Filter Bubble, Eli Pariser questions how far Google's data-crunching algorithm go in harvesting our personal data and shaping the web we see accordingly.
Meanwhile, a recent study by psychologists at Columbia University found that reliance on search engines for answers is actually changing the way humans think.
"Since the advent of search engines, we are reorganising the way we remember things. Our brains rely on the internet for memory in much the same way they rely on the memory of a friend, family member or co-worker," said report author Betsy Sparrow.
Increasingly, she argues, we are knowing where information can be found rather than retaining knowledge itself.
Flash crash
Traders at the New York stock exchange Move over traders, there's a new code in town
In the financial markets, code is increasingly becoming king as complex number-crunching algorithms work out what to buy and what to sell.
Up to 70% of Wall Street trading is now run by so-called black box or algo-trading.
That means, along with the wise guy city traders, banks and brokers now employ thousands of smart guy physicists and mathematicians.
But even machine precision, supported by the human code wizards, doesn't guarantee things will run smoothly.
In the so-called Flash Crash of 2.45 on May 6 2010, a five minute dip in the markets caused momentary chaos.
"We are running through the United States with dynamite and rocksaws so an algorithm can close the deal three microseconds faster.”
Kevin Slavin Algorithm expert
A rogue trader was blamed for the 10% Dow Jones index fall but in reality, it was the computer program that the unnamed trader was using that was really to blame.
The algorithm sold 75,000 stocks with a value of £2.6bn in just 20 minutes, causing other super-fast trading algorithms to follow suit.
Just as a bionic limb can extend a human's capability for strength and stamina, the electronic market showed its capacity to exaggerate and accelerate minor blips.
No-one has ever managed to pinpoint exactly what happened, and the market recovered minutes later.
The chaos forced regulators to introduce circuit breakers to halt trades if the machines start misbehaving.
The algorithms of Wall Street may be the cyber-equivalent of the 80s yuppie, but unlike their human counterparts, they don't demand red braces, cigars and champagne. What they want is fast pipes.
Spread Networks has been building one such fibre-optic connection, shaving three microseconds off the 825-mile (1327km) trading journey between Chicago and New York.
Meanwhile, a transatlantic fibre optic link between Nova Scotia in Canada and Somerset in the UK is being built primarily to serve the needs of algorithmic traders and will send shares from London to New York and back in 60 milliseconds.
"We are running through the United States with dynamite and rock saws so an algorithm can close the deal three microseconds faster, all for a communications system that no humans will ever see," said Mr Slavin.
As algorithms spread their influence beyond machines to shape the raw landscape around them, it might be time to work out exactly how much they know and whether we still have time to tame them.
Exerts for the BBC
15 August 2011
Social Media - New Age Marketing
In the good old days customers would communicate with you via letter, phone or in person. Today things are very different. Now they can send you a tweet, post a comment on your blog or leave you a message on Facebook.
In the past if someone was unhappy with your service the 'bad press' was usually limited to a few of their friends and family (unless it was seriously bad service and the wrote to the Editor of your local paper). Now a single tweet or Facebook message could potentially be seen by millions.
Now, more than ever, you must have procedures in place to deal with social media communications. You have to think about how you will monitor them, how you will respond to both positive and negative comments and how you'll interact with your audience.
Enhancing your online reputation is essential in todays transparent culture. Here are 3 easy things you can do to make sure your company holds its head up high and shines.
1. Thank you
Manners cost nothing and a simple 'thank you' can be a very powerful tool.
When a follower retweets you, leaves a comment on your blog or sends a referral to you, thank them. It doesn't take a lot of effort and shows that you are listening and that you care about your customers. And in the eyes of your customers, that translates into the image of a company they want to do business with.
But you don't just have to keep an eye on your social media platforms. There are many other ways you can be talked about online so it's important to monitor the internet to find out what's being said. There are a number of tools out there such as Google Alerts which will email Google results based on your query or topic:
Using these tools will help you keep track of what people are saying about you online so you can see how your brand is perceived and, as a customer service tool, enables you to solve issues quickly before they get out of hand.
2. Blogging
Loads of people blog so that should tell you its a valuable tool to use within your business.
Not only does it allow you to own more of the web, it also is a great way to add value to your customer relationships because you can offer them tips and advice that will make their lives easier. Plus it will help position you as an expert in your field which is always good.
But the trick is to ensure you write stuff your readers want to learn about. If you are a building firm and blog about holidays, you're not going to be adding value. But if you wrote about important issues in your trade, design ideas etc., you would create a connection with your readers and inspire them to make the most of their homes.
Take this blog for example, as an online marketing manager I not only write about marketing but also general marketing issues, social media, seo etc., which are all topics business owners find useful. Therefore not only do I get traffic to my website, the people that come also find the experience useful.
3. Focus on benefits
Whenever you write about your products or services, always focus on your customer; why they will benefit from it. By writing for them you are showing that you understand what's important to them and want to help them achieve that.
Showing that kind of connection will identify you as a company that cares about its customers and not just its profits. And let's face it, you tend to buy from people you like and trust. So if you come across as arrogant people aren't going to buy from you.
When marketing your business it's all too easy to get wrapped up in it and lose sight of what's really important – your customers.
Make sure they are at the forefront of everything you do because without them you don't have a business.
Interact with them, thank them and go out of your way to make sure they are happy. Use social media to your advantage.
In the past if someone was unhappy with your service the 'bad press' was usually limited to a few of their friends and family (unless it was seriously bad service and the wrote to the Editor of your local paper). Now a single tweet or Facebook message could potentially be seen by millions.
Now, more than ever, you must have procedures in place to deal with social media communications. You have to think about how you will monitor them, how you will respond to both positive and negative comments and how you'll interact with your audience.
Enhancing your online reputation is essential in todays transparent culture. Here are 3 easy things you can do to make sure your company holds its head up high and shines.
1. Thank you
Manners cost nothing and a simple 'thank you' can be a very powerful tool.
When a follower retweets you, leaves a comment on your blog or sends a referral to you, thank them. It doesn't take a lot of effort and shows that you are listening and that you care about your customers. And in the eyes of your customers, that translates into the image of a company they want to do business with.
But you don't just have to keep an eye on your social media platforms. There are many other ways you can be talked about online so it's important to monitor the internet to find out what's being said. There are a number of tools out there such as Google Alerts which will email Google results based on your query or topic:
Using these tools will help you keep track of what people are saying about you online so you can see how your brand is perceived and, as a customer service tool, enables you to solve issues quickly before they get out of hand.
2. Blogging
Loads of people blog so that should tell you its a valuable tool to use within your business.
Not only does it allow you to own more of the web, it also is a great way to add value to your customer relationships because you can offer them tips and advice that will make their lives easier. Plus it will help position you as an expert in your field which is always good.
But the trick is to ensure you write stuff your readers want to learn about. If you are a building firm and blog about holidays, you're not going to be adding value. But if you wrote about important issues in your trade, design ideas etc., you would create a connection with your readers and inspire them to make the most of their homes.
Take this blog for example, as an online marketing manager I not only write about marketing but also general marketing issues, social media, seo etc., which are all topics business owners find useful. Therefore not only do I get traffic to my website, the people that come also find the experience useful.
3. Focus on benefits
Whenever you write about your products or services, always focus on your customer; why they will benefit from it. By writing for them you are showing that you understand what's important to them and want to help them achieve that.
Showing that kind of connection will identify you as a company that cares about its customers and not just its profits. And let's face it, you tend to buy from people you like and trust. So if you come across as arrogant people aren't going to buy from you.
When marketing your business it's all too easy to get wrapped up in it and lose sight of what's really important – your customers.
Make sure they are at the forefront of everything you do because without them you don't have a business.
Interact with them, thank them and go out of your way to make sure they are happy. Use social media to your advantage.
02 August 2011
The importance of website loading times
You always hear webmasters talking about how fast their site is and how they can speed it up even more. But why is that so important?
Why Speed Matters
If you've ever visited a website that takes forever to load, you know the answer to this. Visitors leave before you've even had a chance to convince them you have what they're looking for. Google has taken this one step further by including it in their list of ranking factors.
So, how fast a page loads does really sort of matter. Not that 1/100ths of a second will make that big of a deal, but if you can improve your load time and your code, there's no reason not to spend some time on it.
You can do tons of little things to speed up a page's load time:
Caching -- Plugins and tools such as WP Super Cache turn PHP into quick HTML, to ease the burden of heavy files and display pages faster. It's effortless and only takes a few seconds to set up.
CSS Sprites -- If you're a little more familiar with code, or have someone available to help tweak your code, you can consider using CSS sprites. Basically, this trick combines all of your graphics into one file and positions them correctly using CSS. You can find out more about CSS sprites on Spiced2.
JavaScript -- While pretty, JavaScript can eat a lot of resources and require a lot of time to load. By eliminating as much of it as you can, and minimizing the scripts on the page, you can quickly cut down load times. Also, because CSS can load at the same time as the rest of your site, move your JavaScript files after your CSS files. Rusty Brick also suggests delaying the loading of resources until after the visitor mouses over them. You can find out more at BetterExplained and JavaScript Guides Advanced.
Redirects -- While often necessary, redirects can really inflate page load times. Save yourself and the visitors the time by eliminating them where possible. As an added benefit, you'll also find you can deter people from linking to the wrong URL.
Images and Videos -- These things can eat up a lot of resources too. Get rid of any that aren't necessary (If your site is slow, a ton of ads in the sidebar is often the culprit). Then, compress and shrink them to the right size.
Analytics Programs -- While extremely helpful and useful, analytics can take a long time to load up. Save yourself some headaches by eliminating the code for any analytics programs you're not using. You also may want to switch to an asynchronous tracking code to speed things up.
Hardcode -- While all the gidgets, widgets, and doodads can be really nice, they can also require a fair bit of time to load. By hardcoding things like the header, footer, and sidebars, you can eliminate this time by causing it to load with the rest of your site.
Databases -- Just like trying to find something in a messy room, a messy database takes a lot of extra time to use. Clean it up, fix it, and optimize it regularly. You'll find plugins that do this, as well as an option to do this in phpMyAdmin.
Hosting -- If your host is slow, optimizing your website isn't going to help you any. And chances are if you went cheap on your hosting, it's slow. You may even consider setting up and using a proxy server to act as a go between your host server and your site visitors.
For a FREE SEO scan of you website, including speed test, contact Scream Media today on 021 559 0800 or sue@scream-media.co.za
Why Speed MattersIf you've ever visited a website that takes forever to load, you know the answer to this. Visitors leave before you've even had a chance to convince them you have what they're looking for. Google has taken this one step further by including it in their list of ranking factors.
So, how fast a page loads does really sort of matter. Not that 1/100ths of a second will make that big of a deal, but if you can improve your load time and your code, there's no reason not to spend some time on it.
Tricks for Speeding Up Load Times
You can do tons of little things to speed up a page's load time:
Caching -- Plugins and tools such as WP Super Cache turn PHP into quick HTML, to ease the burden of heavy files and display pages faster. It's effortless and only takes a few seconds to set up.
CSS Sprites -- If you're a little more familiar with code, or have someone available to help tweak your code, you can consider using CSS sprites. Basically, this trick combines all of your graphics into one file and positions them correctly using CSS. You can find out more about CSS sprites on Spiced2.
JavaScript -- While pretty, JavaScript can eat a lot of resources and require a lot of time to load. By eliminating as much of it as you can, and minimizing the scripts on the page, you can quickly cut down load times. Also, because CSS can load at the same time as the rest of your site, move your JavaScript files after your CSS files. Rusty Brick also suggests delaying the loading of resources until after the visitor mouses over them. You can find out more at BetterExplained and JavaScript Guides Advanced.
Redirects -- While often necessary, redirects can really inflate page load times. Save yourself and the visitors the time by eliminating them where possible. As an added benefit, you'll also find you can deter people from linking to the wrong URL.
Images and Videos -- These things can eat up a lot of resources too. Get rid of any that aren't necessary (If your site is slow, a ton of ads in the sidebar is often the culprit). Then, compress and shrink them to the right size.
Analytics Programs -- While extremely helpful and useful, analytics can take a long time to load up. Save yourself some headaches by eliminating the code for any analytics programs you're not using. You also may want to switch to an asynchronous tracking code to speed things up.
Hardcode -- While all the gidgets, widgets, and doodads can be really nice, they can also require a fair bit of time to load. By hardcoding things like the header, footer, and sidebars, you can eliminate this time by causing it to load with the rest of your site.
Databases -- Just like trying to find something in a messy room, a messy database takes a lot of extra time to use. Clean it up, fix it, and optimize it regularly. You'll find plugins that do this, as well as an option to do this in phpMyAdmin.
Hosting -- If your host is slow, optimizing your website isn't going to help you any. And chances are if you went cheap on your hosting, it's slow. You may even consider setting up and using a proxy server to act as a go between your host server and your site visitors.
For a FREE SEO scan of you website, including speed test, contact Scream Media today on 021 559 0800 or sue@scream-media.co.za
01 August 2011
The importance of recruiting the right person
The direct and indirect costs associated with hiring the wrong employee is seldom calculated, yet severely felt by organisations, says Jenny Venter, an Organisational Development Specialist at Softline VIP, part of the Sage Group plc. “A growing trend in the industry sees both large organisations and SME’s, placing proper job profiles and performance practices in place in an effort to attract the correct candidate in addition to retaining and developing the talent once the person is employed,” says Venter.
Recruitment practices are influenced by the supply and demand of the labour market, economic conditions, competitor practices and technology. It is a dynamic process that differs from industry to industry. This has never been more relevant then in the space which Scream Media occupies
The urgency to recruit more cost effectively and more accurately measure the output of employees after appointment can, in part, be attributed to the economic downturn. “Although South Africa was somewhat shielded from the global economic crisis, the SA National Treasury reported that near to a million jobs were lost as a result of the economic downturn. Despite the over-supply of applicants in the job market, talent remains limited and many industries still experience skills shortages,” explains Venter.
A survival syndrome has however become evident amongst the labour workforce. “Most employees are less likely to job hop and many retrenched employees are willing to accept positions where they earn less than in their previous position. Due to a need for security and a decrease in vacancies, employees are willing to put up with more frustration depending on the scarcity of their skills. Organisations should however still endeavour to be an employer of choice and actively engage employees, or they may find their top talent exiting as job recovery starts to set in,” Venter warns.
Another trend that is prevailing in the Recruitment industry is the increasing number of organisations that have taken their recruitment function in-house. “The majority of recruitment policies adopted by organisations state that they must first recruit using internal resources. This does not only refer to sourcing talented employees within the organisation, but also extends to using formal and informal professional networks, employee referral programs and social media such as Facebook to source skilled employees. Some larger organisations are headhunting recruitment consultants from agencies that allowed them to secure specialised in-house recruitment expertise,” says Venter.
HR Information Systems have also become increasingly sophisticated, says Venter. “It enables recruiters to process large amounts of applications by using HR technology to screen candidates that do not comply with the minimum job requirements. It also manages the different phases during the recruitment process and provides valuable recruitment metrics.”
Does that spell doom for the formal recruitment industry? “External recruitment services are still utilised, but we do find that more and more organisations are using this avenue as a last resort. For this reason many recruitment agencies have begun to diversify their service offerings to include other HR Services. External recruitment agencies that specialise in sourcing scarce skills, especially in the finance, engineering and building and construction industry still remain popular,” concludes Venter. - Curtsey of Gauteng Business News
Scream Media is currently looking for an intern to join our marketing department, contact us on 021 559 0800 for more details.
Recruitment practices are influenced by the supply and demand of the labour market, economic conditions, competitor practices and technology. It is a dynamic process that differs from industry to industry. This has never been more relevant then in the space which Scream Media occupies
The urgency to recruit more cost effectively and more accurately measure the output of employees after appointment can, in part, be attributed to the economic downturn. “Although South Africa was somewhat shielded from the global economic crisis, the SA National Treasury reported that near to a million jobs were lost as a result of the economic downturn. Despite the over-supply of applicants in the job market, talent remains limited and many industries still experience skills shortages,” explains Venter.
A survival syndrome has however become evident amongst the labour workforce. “Most employees are less likely to job hop and many retrenched employees are willing to accept positions where they earn less than in their previous position. Due to a need for security and a decrease in vacancies, employees are willing to put up with more frustration depending on the scarcity of their skills. Organisations should however still endeavour to be an employer of choice and actively engage employees, or they may find their top talent exiting as job recovery starts to set in,” Venter warns.
Another trend that is prevailing in the Recruitment industry is the increasing number of organisations that have taken their recruitment function in-house. “The majority of recruitment policies adopted by organisations state that they must first recruit using internal resources. This does not only refer to sourcing talented employees within the organisation, but also extends to using formal and informal professional networks, employee referral programs and social media such as Facebook to source skilled employees. Some larger organisations are headhunting recruitment consultants from agencies that allowed them to secure specialised in-house recruitment expertise,” says Venter.
HR Information Systems have also become increasingly sophisticated, says Venter. “It enables recruiters to process large amounts of applications by using HR technology to screen candidates that do not comply with the minimum job requirements. It also manages the different phases during the recruitment process and provides valuable recruitment metrics.”
Does that spell doom for the formal recruitment industry? “External recruitment services are still utilised, but we do find that more and more organisations are using this avenue as a last resort. For this reason many recruitment agencies have begun to diversify their service offerings to include other HR Services. External recruitment agencies that specialise in sourcing scarce skills, especially in the finance, engineering and building and construction industry still remain popular,” concludes Venter. - Curtsey of Gauteng Business News
Scream Media is currently looking for an intern to join our marketing department, contact us on 021 559 0800 for more details.
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